The ViralBrand Master’s program takes you through a 10-week program teaching you how to create a “viral brand.” The coursework, developed by Rick Schirmer, centers around his strategic ViralBrand framework that has been behind his work on some of the most viral brands and campaigns of all time.
10-week coursework includes the following:
- The 10-step Framework of Building a Viral Brand
- The Key Principles of Helping a Brand Go Viral
- Viral Creative and Content Development
- Influencer Activations
- Data-Driven Audience Development
- Online Influencer - The New PR
- Partnerships and Promotions
- Raving Fan Program Development
- Viral Ad Boosting
- Brand Advocates, Brand Loyalty, Reduced CAC...