Your moment, amplified.
A product launch. A release. A season. A relaunch or comeback. The ViralBrand Launch Campaign compresses all four engines into a single window — built to drive one priority result in the time that matters most. The lower-commitment way to start, and the front door to everything we do.
When you have a moment, you don't have time to build slowly.
Most launches fail because they treat the moment like a normal week. A few ads. A few posts. Hope something hits. It doesn't.
A Launch Campaign is built different. All four engines — Grassroots Mobilization, Organic Collaborations, Paid Partnerships, Amplification — compressed into one window. Real outreach. Real content. Real paid extension. Tuned to one priority result.
Four engines. One window.
In a Launch Campaign, all four engines compress and fire into the 2–8 week window. Same engine that powers our always-on Program — pointed at the moment.
Grassroots Mobilization
A major multi-channel campaign — email, SMS, DM — reaching the niche-community creators and tastemakers who lead the communities your brand belongs in.
Organic Collaborations
The creator content the mobilization produces — made in trade for product or experience, and yours royalty-free. Included in the campaign.
Paid Partnerships
Cash-fee collaborations with selected creators — the ones worth paying to bring fully into your brand's moment.
Amplification
Paid media putting proven creator content in front of more of the right communities — extending what's already working inside the window.
Moments that compounded into category dominance.
The same four-engine system — in time-boxed mode and run always-on — behind some of the most outsized outcomes in entertainment, beauty, faith, restaurants, and commerce.
TikTok hired us as their official partner and agency of record for the U.S. launch of TikTok Shop, beginning in 2022. We mobilized our affiliate network of 20,000+ grassroots creators and ran online trainings to teach them how to use TikTok Shop — helping creators turn the platform into a livelihood during harsh winters and hard seasons, and accelerating early seller adoption across the country. TikTok Shop is now a category-defining commerce platform.
Agency of Record
We activated a grassroots army of beauty creators already aligned with the brand — turning product seeding into an always-on affiliate engine. Creators drove sales. UGC compounded. The algorithm did the rest.
on TikTok Shop
We built and run The Chosen's affiliate network of 10,000+ grassroots creators and pro creators — the largest fan-fueled activation engine of its kind in entertainment. The result: #1 on Prime Video, one of the top TV shows in the world, and an unprecedented theatrical run no other TV series has ever matched.
#1 on Prime Video
As a long-standing creator and social marketing partner, we supported Chick-fil-A's growth from under $1B to nearly $25B in annual revenue over two decades. We were there when the brand became #1 for kids and family, #3 overall in America, and crossed its first million Facebook fans during the early social era. Today it's a category-defining viral brand — beating McDonald's for the #1 spot for the first time in 50 years.
#1 in America
Long before "influencer marketing" had a name, we built a grassroots activation engine that mobilized thousands of community leaders to drive record-breaking attendance. The playbook we built here became the foundation for every modern affiliate creator campaign.
Box Office
We built and run the affiliate creator network for House of David — 5,000+ grassroots creators and pro creators activated across faith, family, and entertainment. The show reached #1 on Prime Video in the U.S., captivated 44M+ viewers worldwide in 240+ countries, and became the flagship launch title for Wonder Project, the new $8.99/mo Prime Video subscription that hit 500,000 subscribers in its first three weeks.
#1 on Prime Video
We launched KeVita through an affiliate campaign network of LA-based yoga, wellness, and lifestyle creators — activating grassroots creators and pro creators who were already living the brand. The authentic advocacy compounded into category dominance, and the brand went on to become one of the most successful wellness beverage exits of its era.
Category-Defining Exit
Nobody expected The Purge to do well. Industry forecasts had opening weekend under $10M. We designed a viral influencer and blogger campaign that blurred the line between fiction and reality — even standing up a fake Washington D.C. political action committee to get bloggers, creators, and commentators debating whether "The Purge" was a real proposed policy. The film opened at $34M, grossed $89M worldwide on a $3M budget, and became a five-film franchise and TV series now totaling $500M+.
From a $3M Film
A complete campaign — not a piece of one.
A Launch Campaign isn't a posting calendar. It's a fully-architected creator-affiliate activation, run end-to-end by the ViralBrand strategy team.
The Engine
- The full four-engine system, focused into a 2–8 week window
- Grassroots Mobilization across niche-community creators sized to your moment
- Organic Collaborations — royalty-free creator content, included
- Paid Partnerships with selected high-impact creators
- Amplification — paid media extending proven content
The Operation
- Kickoff strategy session — one priority result, set with you
- Senior ViralBrand strategists lead every engagement
- ViralBrand Intelligence™ agents handle scoring, vetting, and scale
- Real-time campaign dashboard + weekly check-ins
- Full campaign reporting at close — every KPI, every learning
2 weeks. Or 8. Built for your moment.
A Launch Campaign is built tight. The engine compresses around your actual window — the time your moment is in market. Same four engines whether the window is two weeks or two months. The intensity is what changes.
Build creator lists.
firing at once.
Path to Program.
Five steps. From qualify to live.
A focused process designed to get from "interested" to a campaign in market — without wasted weeks.
Qualify
60-second form. Tell us about the moment, the timeline, the budget, the priority result.
Strategy Call
30-minute call with the ViralBrand team. Confirm fit, scope the campaign, agree on the engine size.
Kickoff
Sign and onboard. Lock the priority result. Build the creator lists. Stand up tracking and dashboard.
In-Market
All four engines activate. Mobilization runs. Content posts. Paid extends. Real-time monitoring throughout.
Wrap & Path Forward
Full campaign report. Every metric. Learnings. Strategy for what's next — including the path into the ongoing Program.
60 seconds. Five questions. Then we talk.
If your moment is worth treating like a moment, this is where we start. Answer 5 short questions, and if there's a fit, you'll book a call with a senior ViralBrand strategist directly.
What happens on the call
30 minutes with a senior strategist. Not a sales pitch. We listen to the moment, scope what a campaign would actually look like for your brand, and tell you whether we can help — honestly.
- Scope your campaign window and engine size
- Define the one priority result
- Walk through what the four engines look like for your brand
- Confirm whether we're a fit before either of us spends more time
The people who built Hollywood on us.
"The Kings of Influencer and Viral Marketing."
"Trailblazers for some of Disney's most iconic campaigns."
"The 'rock stars' of helping brands make emotional connections."
The same four-engine system that has powered the world's most iconic brands.
The honest answers.
Got a moment coming up?
Let's make it count.
Sixty seconds to qualify. Thirty minutes to scope. Then we go to work.
Qualify Now →