Building Viral Brands Since 2004

We Make Brands Go Viral.

Your raving fans + brand-aligned creators are your greatest sales army. We put them to work.

Going viral is a moment. Building a viral brand is a system, powered by fan-fueled advocacy.

Home of the Celebrity Gifting Suite by ViralBrand — in Hollywood and online.

Creators are the best sales army
you'll ever have.

Rick Schirmer
Founder & CEO, ViralBrand
By ViralBrand

The Celebrity Gifting Suite.

The only permanent celebrity gifting suite on a major Hollywood studio lot — and online, where 100,000+ creators browse Member Brands and apply to collaborate. Members own every relationship and every piece of content, forever.

Inside the Celebrity Gifting SuiteInside the Celebrity Gifting SuiteInside the Celebrity Gifting Suite
Three Ways In

Be in the Guide. Live in the Suite. Or activate everything.

Start with a seat in the Gift Guide, step up to Suite membership, or hire the ViralBrand team to run it all. One engine underneath every door.

The Gift Guide · Start Here

The ViralBrand Gift Guide

For brands that want to be discovered.

A seat in the seasonal Gift Guide sent to 100,000+ gift-guide creators.

  • Your dedicated tile in the monthly themed Gift Guide — photo, blurb, and link
  • Sent weekly to 100,000+ creators throughout your month
  • Featured on ViralBrand TV — host-presented, streaming on Roku, Samsung, Apple TV, Fire TV, and Prime Video
  • The “Featured on ViralBrand TV” badge on airing — website, packaging, ads, social
  • Royalty-free rights to your feature, clips, and content
  • Listed in the digital Gift Guide

$1,495/month · 30-day cancellation.

Claim Your Seat →
The Membership · Featured

Celebrity Gifting Suite Member

For brands ready to put Hollywood to work.

Your brand inside the Celebrity Gifting Suite — in Hollywood and online.

  • Direct personal relationships with celebrities and top-tier creators — applications in your inbox with name, email, and phone; every relationship yours forever
  • Invited to the parties — twelve themed waves plus the Hollywood Nights (Globes, Grammys, Oscars, Emmys), included
  • Every major sales moment — Hollywood’s calendar and the nation’s: awards season, Mother’s Day, Easter, Black Friday, Christmas
  • Promoted to 100,000+ creators, every month
  • Organic collaborations, not bought posts — content our team creates, owned by you forever, royalty-free
  • Featured on ViralBrand TV and the ViralBrand Instagram

Month-to-month membership.

Become A Member → Ready now? See the membership →
Done-For-You · By Application

The ViralBrand Activation

For established brands that want our team to run it.

Everything a Member gets — plus our team, strategy through execution.

  • Everything in Suite Membership — every benefit in the middle card, included
  • Full campaign strategy and execution by our senior team
  • Grassroots creator campaigns at scale — organic, reach over approval
  • Major celebrity activations — the one place paid belongs
  • Affiliate-network and ambassador builds — your own custom collaboration hub, built and run end to end
  • White-glove management: creator ops, tracking, and reporting handled for you

Engagements begin at $100,000. By application.

Hire Our Team →
Not sure which offer fits? Start with the free Thursday masterclass — 11am Pacific, every week — and we'll show you the Suite.
Join The Free Masterclass →

Collaborations.

Put the machine to work for your brand.
The Team Behind The System

Founder-led. Built by human and machine.

ViralBrand runs as a hybrid operating system. Senior human strategists lead every client engagement. Our ViralBrand Intelligence™ agents handle the volume, speed, and precision work that no human team can match at scale. This is what "Human Influence. Machine Power." actually looks like in production.

Rick Schirmer, MBA
Founder & CEO

Disney-trained, Oxford-educated brand strategist. Pioneered creator affiliate marketing in 2004 at Motive Entertainment, contributing to $2.4B+ in worldwide box office. Founded DBA West and PartnersHub in 2009, one of the first influencer platforms, later acquired by what became Gloo (now Nasdaq: GLOO). Designed the ViralBrand operating system.

Disney · Pixar · Paramount · Walmart · Chick-fil-A · The Chosen
Rachel McCord
Founder

Celebrity entrepreneur, author, producer, and host of Bloomberg TV's "Female Founders." Named "Master of Branding" and "Influencer of Influencers" by the media. Brings deep creator-side expertise to the ViralBrand model: the operator who built one of the most engaged personal brands in lifestyle and fashion.

Bloomberg TV · The McCord List · Fashion · Lifestyle

ViralBrand TV

The series where brands get discovered: the products going viral, the finds worth having, and each month's picks for the Celebrity Gifting Suite. Built for television, streaming, and social.

Streaming Across
Apple TV Roku Fire TV Prime Video Spotify iHeartRadio The McCord List Media Network
Recent Wins

The brands going viral right now aren't lucky. They activated the right networks of real humans.

Beauty · DTC
#1 Beauty Brand on TikTok Shop
Dr. Melaxin's Peel Shot
Powered by ViralBrand's creator engine.
Entertainment
3 of the Top 10 of 2025
The Chosen + Top Properties
Top entertainment IPs of 2025 across TV and theaters.
Restaurants · Legacy
20-Year Partnership
Chick-fil-A
Two decades building one of the most beloved viral brands in America.
Brands We've Built Viral For
Disney Walmart Paramount Chick-fil-A Warner Bros. Mercedes-Benz Samsung The Chosen
Want results like these? Put the machine to work for your brand.
Don't Take Our Word For It
"
The Kings of Influencer and Viral Marketing
Frank Yablans
Frank Yablans
Former President, Paramount Pictures · Former COO, MGM/UA
"
Trailblazers for some of Disney's most iconic campaigns
Jeffrey Schwartz
Jeffrey Schwartz
Disney
"
The 'rock stars' of helping brands make emotional connections
Jody Dreyer
Jody Dreyer
Disney

Get Discovered. Free.

Submit your product for editorial review. If it makes the cut, it's featured on ViralBrand TV and viralbrand.com. No fee, no membership required. Editorial is selective, and never for sale.

Submit Your Product →
Put the machine to work for your brand.