Building Viral Brands Since 2004

We Make Brands Go Viral.

Get your brand in front of 100,000 tastemakers who buy, share, and recommend — in the ViralBrand Gift Guide, on ViralBrand TV, and inside the Celebrity Gifting Suite in Hollywood.

Going viral is a moment. Building a viral brand is a system, powered by fan-fueled advocacy.

Home of the Celebrity Gifting Suite by ViralBrand — in Hollywood and online.  ·  Not sure yet? Join the free Thursday masterclass, 11am PT.

Creators are the best sales army
you'll ever have.

Rick Schirmer
Founder & CEO, ViralBrand
By ViralBrand

The Celebrity Gifting Suite.

The only permanent celebrity gifting suite on a major Hollywood studio lot — and online, where 100,000+ creators browse Member Brands and apply to collaborate. Members own every relationship and every piece of content, forever.

Inside the Celebrity Gifting SuiteInside the Celebrity Gifting SuiteInside the Celebrity Gifting Suite
Three Ways In

Be in the Guide and the Suite. Reach your tastemakers. Or hire the whole team.

Products below, special campaigns above. Members get 25% off for recurring commitments, plus the perks: the monthly Founders Mastermind, the weekly masterclass, guest invitations to Suite parties, and first access to new guide themes.

The Gift Guide · Start Here

The Gift Guide + Celebrity Gifting Suite

In their inbox and in their hands.

It’s the holiday gift guide, except it goes to the people who write the gift guides — and your product is on display in Hollywood.

  • A spot in one themed Gift Guide every month — about ten guides a season, capped at 15 brands per guide, sent to 30,000+ creators and tastemakers
  • Your own offer and CTA, claimed on a ViralBrand claim page — every claim captured and reported
  • Featured on ViralBrand TV — host-presented, with your clips, royalty-free rights, and the badge
  • Your product on display in the Suite showroom, arranged by guide section and rotating with the guides
  • Twelve monthly parties on the studio lot — 100–150 celebrities, creators, and founders; a QR code on every product sends collab requests straight to you
  • Guest invitation to every party, plus full member perks

$1,495/month founding rate · Pre-approved by invitation · Refunded in full if we don’t proceed.

Claim Your Spot →
Outreach · Your Segment

Tastemaker Outreach

Your offer, sent to the exact tastemakers you want. Nobody else’s.

A dedicated email to 10,000 hand-picked creators — and we vet everyone who replies.

  • You bring the offer, the CTA, and the target persona
  • We select the segment, write the send, and deliver it
  • Every opt-in triple-vetted before it reaches you — contact, profile, and vetting result included
  • Any CTA: sales, codes, or collaboration — and a collab P.S. on every send, so every campaign produces vetted opt-ins
  • You choose, contact, negotiate, and manage — the relationships are yours
  • Monthly plans earn member rates and the full member perks

50¢/creator for members · 65¢ one-off · $5,000 minimum.

Book a Send →
Done-For-You · By Application

Full Service Campaigns

We run the whole campaign.

The campaign we ran for TikTok Shop and The Chosen, built for your brand.

  • Suite access, full reporting, and membership — included
  • Full campaign strategy and execution by our senior team
  • Grassroots creator campaigns at scale — organic, reach over approval
  • Major celebrity activations — the one place paid belongs
  • Affiliate-network and ambassador builds — your own custom collaboration hub, built and run end to end
  • White-glove management: creator ops, tracking, and reporting handled for you

$1/creator · Engagements begin at $100,000. By application.

Hire Our Team →
Not sure which offer fits? Start with the free Thursday masterclass — 11am Pacific, every week — and we'll show you the Suite.
Join The Free Masterclass →

Collaborations.

Put the machine to work for your brand.
The Team Behind The System

Founder-led. Built by human and machine.

ViralBrand runs as a hybrid operating system. Senior human strategists lead every client engagement. Our ViralBrand Intelligence™ agents handle the volume, speed, and precision work that no human team can match at scale. This is what "Human Influence. Machine Power." actually looks like in production.

Rick Schirmer, MBA
Founder & CEO

Disney-trained, Oxford-educated brand strategist. Pioneered creator affiliate marketing in 2004 at Motive Entertainment, contributing to $2.4B+ in worldwide box office. Founded DBA West and PartnersHub in 2009, one of the first influencer platforms, later acquired by what became Gloo (now Nasdaq: GLOO). Designed the ViralBrand operating system.

Disney · Pixar · Paramount · Walmart · Chick-fil-A · The Chosen
Rachel McCord
Founder

Celebrity entrepreneur, author, producer, and host of Bloomberg TV's "Female Founders." Named "Master of Branding" and "Influencer of Influencers" by the media. Brings deep creator-side expertise to the ViralBrand model: the operator who built one of the most engaged personal brands in lifestyle and fashion.

Bloomberg TV · The McCord List · Fashion · Lifestyle

ViralBrand TV

The series where brands get discovered: the products going viral, the finds worth having, and each month's picks for the Celebrity Gifting Suite. Built for television, streaming, and social.

Streaming Across
Apple TV Roku Fire TV Prime Video Spotify iHeartRadio The McCord List Media Network
Recent Wins

The brands going viral right now aren't lucky. They activated the right networks of real humans.

Beauty · DTC
#1 Beauty Brand on TikTok Shop
Dr. Melaxin's Peel Shot
Powered by ViralBrand's creator engine.
Entertainment
3 of the Top 10 of 2025
The Chosen + Top Properties
Top entertainment IPs of 2025 across TV and theaters.
Restaurants · Legacy
20-Year Partnership
Chick-fil-A
Two decades building one of the most beloved viral brands in America.
Brands We've Built Viral For
Disney Walmart Paramount Chick-fil-A Warner Bros. Mercedes-Benz Samsung The Chosen
Want results like these? Put the machine to work for your brand.
Don't Take Our Word For It
"
The Kings of Influencer and Viral Marketing
Frank Yablans
Frank Yablans
Former President, Paramount Pictures · Former COO, MGM/UA
"
Trailblazers for some of Disney's most iconic campaigns
Jeffrey Schwartz
Jeffrey Schwartz
Disney
"
The 'rock stars' of helping brands make emotional connections
Jody Dreyer
Jody Dreyer
Disney

Get Discovered. Free.

Submit your product for editorial review. If it makes the cut, it's featured on ViralBrand TV and viralbrand.com. No fee, no membership required. Editorial is selective, and never for sale.

Submit Your Product →
Put the machine to work for your brand.