Creators are the best sales army
you'll ever have.
Three groups. Three different jobs.
Grassroots influencers on the organic side. Professional creators and celebrities on the paid side.
Real fans and niche voices whose posts read like a friend's recommendation, not an ad.
One post is a whisper. A thousand is a movement.
Grassroots at scale is ViralBrand's specialty.
Reach, storytelling and professional polish. Trusted voices your niche already respects, approved by you.
Cultural weight that moves well beyond your core fan base. A few well-chosen names that tell everyone else the brand is worth their attention.
Trust from the grassroots. Reach and cultural weight from professional creators and celebrities.
Different tools, different jobs. One campaign.
The brands going viral right now aren't lucky. They activated the right networks of real humans.
Which one is yours?
| Compare | Spotlight Campaign | Signature Campaign |
|---|---|---|
| The problem it solves | You need the right creators to know your brand exists, fast. | You need thousands of real creators found, vetted and activated, without buying software or hiring a team. |
| Best for | Emerging brands, local businesses, agencies, and brands that want to build their own creator network | A major product launch or a major brand launch. Established or emerging, with a significant budget and the goal of putting the brand on the map |
| Primary goal | Build your own creator list, or put your offer in front of the right tastemakers | Go viral at major scale: buzz, reach and engagement around your launch |
| Other benefits | Brand awareness among tastemakers in your niche, creator contacts you keep, and a place in our network | Brand awareness, social proof, user-generated content, social sharing, engagement, a lift with the algorithm, and visibility when people search for you on social |
| What you keep | Every creator who opts in. We export them to you if you move on | Every creator who opts in, tagged in a hub and CRM we build and manage for you. We export them to you if you move on |
Reach and post figures are targets, delivered on a best-efforts basis. Reach is the combined followers of everyone who posted, each creator counted once.
A campaign that leaves you with a network.
A Signature Campaign jumpstarts a flywheel you can keep turning. We build and manage your collaboration hub and your CRM as part of the work, so the creators who join become the start of your own ambassador network, affiliate network and creator partnerships.
We build and run your hub
A branded resource site for your creators, offer pages for each tier of creator, and a CRM that tags everyone by what they did. It is included in every Signature Campaign, and our team runs it for you.
The creators are yours
Every creator who opts in is yours, on a Spotlight Campaign or a Signature Campaign. If you move on, we export them to you.
Stay active between launches
We recommend moving to Spotlight Campaigns to keep your network warm, at 20% off each month. If you pause, your hub stays intact for when you come back.
A Spotlight Campaign does this in a simpler way. We don't build a hub for you; we bring you the opt-ins.
Founder-led. Built by human and machine.
ViralBrand runs as a hybrid operating system. Senior human strategists lead every client engagement. Our ViralBrand Intelligence™ agents handle the volume, speed, and precision work that no human team can match at scale. This is what "Human Influence. Machine Power." actually looks like in production.
Disney-trained, Oxford-educated brand strategist. Pioneered creator affiliate marketing in 2004 at Motive Entertainment, contributing to $2.4B+ in worldwide box office. Founded DBA West and PartnersHub in 2009, one of the first influencer platforms, later acquired by what became Gloo (now Nasdaq: GLOO). Designed the ViralBrand operating system. Co-founder of both ViralBrand and The McCord List.
Celebrity entrepreneur, author, producer, and host of Bloomberg TV's "Female Founders." Named "Master of Branding" and "Influencer of Influencers" by the media. Brings deep creator-side expertise to the ViralBrand model: the operator who built one of the most engaged personal brands in lifestyle and fashion. Co-founder of both ViralBrand and The McCord List.
ViralBrand TV
The TV show where brands get discovered and brands go viral. A series built for television, streaming and social, shot in our creator studio in Manhattan Beach.
Get Discovered. Free.
Submit your product for editorial review. If it makes the cut, it's featured on ViralBrand TV and viralbrand.com. No fee. Editorial is selective, and never for sale.
