We Make Brands Go Viral.
We build creator-powered awareness and sales armies that turn raving fans into an always-on engine for content, advocacy and growth.
Going viral is a moment. Building a viral brand is a system.
Creators are the best sales force
you'll ever have.
You don't want "influencer marketing." You want the outcome it's supposed to deliver.
Your sales team just got a whole lot bigger.
Going viral is a moment. Building a viral brand is a system.
Chick-fil-A, In-N-Out, Disney: these brands didn't get lucky. They're structurally designed to be powered by communities of fans who drive awareness, engagement, and sales every month.
Our approach is precise: a viral brand is built from the grassroots up, community by community. We start with the raving fans of your brand, extend into the niche communities they belong to, and activate the tastemakers who lead them. Not random creators. Your people, with reach.
That's the ViralBrand Methodology: a brand is built, not bought or advertised into existence. We build the engine. Then we run it.
Built for a moment? Or built to last?
Have us launch it for you, or learn to run it yourself. Three ways to work with us, all powered by the same four-engine grassroots engine. One fires into a single window. One runs always-on and compounds. One teaches you to run the system yourself.
ViralBrand Launch Campaign
Fixed window, typically 2–8 weeks. Scoped and quoted per campaign.
A campaign built around a moment that matters: a product launch, a release, a season, or a relaunch or comeback. All four engines compressed and fired into a single window. The lower-commitment way to start, and the front door to the ongoing Program.
- The full four-engine system, focused into a 2–8 week window
- Grassroots Creator Campaign across niche-community creators
- Organic Collaborations: royalty-free creator content, included
- Tuned to one priority result, set with you at kickoff
- Full campaign reporting and tracked results
ViralBrand Creator-Affiliate Program
The four-engine system run continuously, month after month, compounding into reach, content, advocates, and revenue. Builds a viral brand from the grassroots up, community by community. The durable relationship a Launch Campaign matures into.
- Grassroots Creator Campaign & Organic Collaborations: always-on, included
- Paid Partnerships & Amplification: budgeted monthly with you
- Royalty-free UGC and advocates spun off every cycle
- Every cycle measured and refined against one priority result
- Real-time dashboard, bi-weekly calls, monthly reports
ViralBrand Accelerator Program
Learn the system behind Disney, Chick-fil-A, TikTok Shop, and The Chosen, and build your own creator sales army with our playbook, tools, and coaching. Four depths, one methodology: start free, go as far as your brand needs.
- The ViralBrand Masterclass: free live monthly webinar
- The Blueprint Session: 90-minute workshop with real deliverables
- The two-day Accelerator on the MBS studio lot in Manhattan Beach
- The Inner Circle: the capped alumni mastermind
Founder-led. Built by human and machine.
ViralBrand runs as a hybrid operating system. Senior human strategists lead every client engagement. Our ViralBrand Intelligence™ agents handle the volume, speed, and precision work that no human team can match at scale. This is what "Human Influence. Machine Power." actually looks like in production.
Disney-trained, Oxford-educated brand strategist. Pioneered creator affiliate marketing in 2004 at Motive Entertainment, contributing to $2.4B+ in worldwide box office. Founded DBA West and PartnersHub in 2009, one of the first influencer platforms, later acquired by what became Gloo (now Nasdaq: GLOO). Designed the ViralBrand operating system.
Celebrity entrepreneur, author, producer, and host of Bloomberg TV's "Female Founders." Named "Master of Branding" and "Influencer of Influencers" by the media. Brings deep creator-side expertise to the ViralBrand model: the operator who built one of the most engaged personal brands in lifestyle and fashion.
From the MBS Media Campus in Manhattan Beach, California.
Creator Lounge • Production Studio • Brand Operations, all from one of Hollywood’s most iconic production lots. Home to Avatar, The Mandalorian, and Marvel.
The ViralBrand Show with Rick Schirmer.
Conversations about the creator economy, brand partnerships, and how viral brands actually get built. Filmed live at the ViralBrand Creator Studio on the MBS Studio Lot. Hosted by Rick Schirmer. New episodes weekly.
Real creators. Real influence. Real sales.
Built native to every major platform creators live on.
The future belongs to creator-powered brands.
Advertising alone is becoming more expensive and less trusted. Today's fastest-growing brands combine paid media, creators, affiliates, ambassadors, user-generated content, and community-driven advocacy to create momentum. We help brands build and scale those systems.
Every Brand Needs a Creator Sales Army.
Every brand should own an Awareness Army and a Sales Army. We build yours, or teach you how.
The strongest brands build both.
The brands going viral right now aren't lucky. They activated the right networks of real humans.
A real studio. A real stage. A real home for creators.
The ViralBrand Creator Studio & Lounge is our physical home on the MBS Studio Lot in Manhattan Beach, California: the production home of Avatar, The Mandalorian, and Marvel's biggest shows. We designed it to be Creator Central: a working LED stage, a hospitality-forward lounge, and a gathering place for the grassroots creators, pro creators, and brand partners we work with every day.
Creators come here to shoot podcasts, short-form, branded content, and episodes of The ViralBrand Show with Rick Schirmer. Brand partners come here to meet creators, host activations, and watch their campaigns come to life. It's where Hollywood meets Silicon Beach. Where traditional entertainment meets the creator era. Where viral brands get built.
MBS Media Campus
Manhattan Beach, CA
Also on the lot: the McCord List Celebrity Gifting Suite, powered by ViralBrand, a permanent gifting and content destination where celebrities and top creators meet the brands they'll talk about next. Monthly product placements, royalty-free celebrity photography, creator content with full usage rights, and industry events.
Get Your Brand In The Suite →Let's make your brand go viral.
Book a strategy call and we'll map the creator-powered growth engine for your brand: the Launch Campaign that proves it, and the always-on Program it grows into.
Book A Strategy Call →