“The Kings of Influencer and Viral Marketing”
Frank Yablans · Former President, Paramount Pictures
Creators are the best sales army
you'll ever have.
Four engines.
One method runs every campaign. Start with the first engine on its own, or run all four.
Mass outreach
- Not ordinary outreach. We reach tastemakers, influencers, creators and celebrities.
- Audiences in the tens of thousands, hundreds of thousands and millions of followers.
- Every creator is vetted before we send.
- High value and high impact: your brand lands in front of the people who move culture.
Organic activations
- A major grassroots outreach, built for product seeding and awareness.
- Hundreds of grassroots influencers, mostly nano and micro.
- They post for product, access or a small bonus.
Paid partnerships
- Professional creators and celebrities, paid at their rate.
- A few names your niche already respects and loves.
- Their endorsement is a trust signal that gets the grassroots influencers excited to join.
Amplification
- The best posts from the campaign, run as paid ads.
- Paid ads run through the creator's own account, so the strongest content reaches further.
What a campaign looks like.
- 7,500 targeted emails to vetted creators
- Included in our themed monthly email to 50,000+ top creators
- 98% to 99% deliverability
- 25% to 55% typical open rate
- 3% to 6% typical click-through rate
- 30% to 60% of creators who click opt in
- From $25,000, built around your date
- Targets for every $10,000: 1 million reach and 40 posts
- At $25,000: targets of 2.5 million reach and 100 unique posts
- At $50,000: targets of 5 million reach and 200 unique posts
- At $100,000: targets of 10 million reach and 400 unique posts
Typical ranges from past ViralBrand campaigns. Results vary by offer, niche and audience. Reach and post figures are targets, delivered on a best-efforts basis. Reach counts each creator once. Posts include Stories.
Side by side.
The ViralBrand Spotlight Campaign
What you get
- ✓Build your own creator list. A dedicated email about your brand, sent to 7,500 tastemakers and creators in your niche.
- ✓Want creators? Responders come to you triple-vetted and ranked. Their contacts are yours to keep.
- ✓Want customers? The email links straight to your offer.
- ✓A report of who opened, who clicked and who responded.
- ✓A feature in our monthly themed Spotlight email to our wider creator network.
- ✓Customer service and support.
You're also invited
To be a guest on ViralBrand TV, to our events at our creator studio on a major Hollywood studio lot, MBS Media Campus, and to sponsor our celebrity and creator events there.
The ViralBrand Signature Campaign
What you get
- ✓A grassroots campaign at major scale. Thousands of creators reached, and hundreds of grassroots influencers posting around your date.
- ✓A few big names to signal trust. Paid partnerships with professional creators and celebrities your niche respects, so the grassroots influencers get excited to join.
- ✓Targets for every $10,000: 1 million reach and 40 posts.
- ✓The Story gate. To qualify, every creator shares an Instagram Story of your choice from your feed. Nobody receives product or access until that Story is live.
- ✓A collaboration hub and CRM, included. Built and managed by us: a branded creator site, offer pages for each tier of creator, and every creator tagged by what they did.
- ✓A weekly report and one strategy session a month.
- ✓Paid partnerships and amplification run on a separate budget you set, and you approve each partner.
Only want a celebrity or professional creator partnership? We run those as a standalone Celebrity Campaign too. Ask us on your call.
Which one is yours?
| Compare | Spotlight Campaign | Signature Campaign |
|---|---|---|
| The problem it solves | You need the right creators to know your brand exists, fast. | You need thousands of real creators found, vetted and activated, without buying software or hiring a team. |
| Best for | Emerging brands, local businesses, agencies, and brands that want to build their own creator network | A major product launch or a major brand launch. Established or emerging, with a significant budget and the goal of putting the brand on the map |
| Primary goal | Build your own creator list, or put your offer in front of the right tastemakers | Go viral at major scale: buzz, reach and engagement around your launch |
| Other benefits | Brand awareness among tastemakers in your niche, creator contacts you keep, and a place in our network | Brand awareness, social proof, user-generated content, social sharing, engagement, a lift with the algorithm, and visibility when people search for you on social |
| What you keep | Every creator who opts in. We export them to you if you move on | Every creator who opts in, tagged in a hub and CRM we build and manage for you. We export them to you if you move on |
Reach and post figures are targets, delivered on a best-efforts basis. Reach is the combined followers of everyone who posted, each creator counted once.
A campaign that leaves you with a network.
A Signature Campaign jumpstarts a flywheel you can keep turning. We build and manage your collaboration hub and your CRM as part of the work, so the creators who join become the start of your own ambassador network, affiliate network and creator partnerships.
We build and run your hub
A branded resource site for your creators, offer pages for each tier of creator, and a CRM that tags everyone by what they did. It is included in every Signature Campaign, and our team runs it for you.
The creators are yours
Every creator who opts in is yours, on a Spotlight Campaign or a Signature Campaign. If you move on, we export them to you.
Stay active between launches
We recommend moving to Spotlight Campaigns to keep your network warm, at 20% off each month. If you pause, your hub stays intact for when you come back.
A Spotlight Campaign does this in a simpler way. We don't build a hub for you; we bring you the opt-ins.
Collaborations.
Founder-led. Built by human and machine.
ViralBrand runs as a hybrid operating system. Senior human strategists lead every client engagement. Our ViralBrand Intelligence™ agents handle the volume, speed, and precision work that no human team can match at scale. This is what "Human Influence. Machine Power." actually looks like in production.
Disney-trained, Oxford-educated brand strategist. Pioneered creator affiliate marketing in 2004 at Motive Entertainment, contributing to $2.4B+ in worldwide box office. Founded DBA West and PartnersHub in 2009, one of the first influencer platforms, later acquired by what became Gloo (now Nasdaq: GLOO). Designed the ViralBrand operating system. Co-founder of both ViralBrand and The McCord List.
Celebrity entrepreneur, author, producer, and host of Bloomberg TV's "Female Founders." Named "Master of Branding" and "Influencer of Influencers" by the media. Brings deep creator-side expertise to the ViralBrand model: the operator who built one of the most engaged personal brands in lifestyle and fashion. Co-founder of both ViralBrand and The McCord List.
ViralBrand TV
The TV show where brands get discovered and brands go viral. A series built for television, streaming and social, shot in our creator studio in Manhattan Beach.
The brands going viral right now aren't lucky. They activated the right networks of real humans.
Get Discovered. Free.
Submit your product for editorial review. If it makes the cut, it's featured on ViralBrand TV and viralbrand.com. No fee. Editorial is selective, and never for sale.
