A thoughtful credential
for people who take
this work seriously.
One intensive day at MBS Media Campus. Trained by the founders who launched TikTok Shop, The Chosen, and Disney's influencer strategy. Walk out Certified.
▶ Watch: Why This Credential Exists (2 min)
VSL BRIEF — THIS VIDEO IS THE SALESPERSON. FILM BEFORE LAUNCH.
Role: No s in this funnel — the video does the full close. Length: 3–5 min. Hook (0–15s): Open on the lot gates: ‘Behind me, they’ve made Star Wars, Avatar, and The Avengers. And this is where I’ll teach you the system behind 25 years of viral brands.’ Middle: walk the lot — stages, the New York Street backlot; what they leave with; one real campaign story with numbers. Experience beat: golden hour at the Manhattan Beach Country Club. Close: ‘Two cohorts this summer, 15–20 seats each. Enroll below — two minutes, financing available.’ End on the lot at sunset.
- →1 day at MBS — Avatar, The Mandalorian, Marvel
- →The four-engine system — Grassroots, Organic, Paid, Amplification
- →Live campaign teardown — real budgets, real metrics, open books
- →ViralBrand Intelligence™ — taught only here, never published
- →Strategist's Toolkit — proposals, MSAs, briefs, dashboards
- →LinkedIn badge + mailed certificate
- →Strategist Directory listing — where brands search
- →Training materials included — $597/mo value
Certified Strategist
July 9 · Thursday · MBS Media Campus · 15–20 per cohort
Summer Cohort Price
Standard: $1,997
$1,997
Secure checkout on the next step.
Most seats in each cohort are filled by personal invitation — our team scouts and invites the people we believe belong in the room. Public enrollment covers the remaining seats.
Not theory from a podcast.
The real thing, from someone
who's spent 25 years in it.
Rick Schirmer pioneered creator-affiliate marketing in 2004 — before "influencer" was a word. Disney-trained, Oxford-educated, with $2.4B+ in contributed box office behind him.
He built one of the first influencer platforms (acquired, now Nasdaq: GLOO), was TikTok Shop's agency of record for its U.S. launch, and runs the affiliate network behind The Chosen — the only TV show in history to gross $150M+ in theaters.
$2.4B+
Contributed box office
20K+
Creators activated for TikTok Shop
25 yrs
Building viral brands
$150M
The Chosen theatrical — a TV first
You’re not coming to a seminar.
You’re coming to the lot.
MBS Media Campus is one of the most advanced studios in Hollywood — 15 soundstages in Silicon Beach, originally built for the Roy E. Disney family, now home to the productions that define modern entertainment. This is where you’ll spend your day.
Star Wars
The Mandalorian · Ahsoka · Obi-Wan Kenobi · The Book of Boba Fett
Lucasfilm and ILM’s revolutionary StageCraft virtual production volume live on this lot.
Avatar
James Cameron’s Avatar sequels
Lightstorm Entertainment is headquartered here — the biggest film franchise in history is made on this campus.
Marvel
The Avengers · Iron Man 2 · Thor · Captain America
Marvel’s original cinematic universe was assembled on these stages.
The Next Wave
Wonder Project’s AI virtual production stage
The House of David universe’s companion special with Ben Kingsley was shot on Wonder’s next-gen stage here.
The Backlot
New York Street · 15 soundstages · 385,000 sq ft
One of the largest, most advanced purpose-built studio campuses in Los Angeles.
Silicon Beach
Where Hollywood meets tech — blocks from the ocean
ViralBrand operates from this lot. Your certification day happens where the work actually happens.
One day.
Everything you need.
01
Full Day at MBS Media Campus
Studio lot tour. Avatar and Mandalorian sets. Working sessions in the rooms where Hollywood gets made.
02
The Four-Engine System
Grassroots Mobilization, Organic Collaborations, Paid Partnerships, Amplification. How to architect any campaign.
03
Live Campaign Teardown
A real ViralBrand campaign. Real budget. Real revenue. Open books. The inner workings most agencies would never share.
04
ViralBrand Intelligence™
The proprietary AI scoring framework. Performance Prediction, Authenticity, Brand Alignment. Taught only here.
05
Strategist's Toolkit
Proposals, MSAs, briefs, dashboards. The exact documents ViralBrand uses with every Fortune 500 client.
06
Founders Reception
Champagne, photos, mailed certificate, LinkedIn badge, and the cohort dinner that follows on the lot.
Thursday at MBS.
You walk out certified.
9:00 AM
Welcome & Studio Lot Tour
Walking the lot where Avatar and The Mandalorian are made. The state of creator marketing in 2026.
10:00 AM
The Four-Engine System
The complete ViralBrand Methodology — Grassroots, Organic, Paid, Amplification — and the compounding flywheel.
11:00 AM
Architecting Client Campaigns
How to load-balance the four engines. Always-on vs. time-boxed. Budget splits. Proposal structure.
12:00 PM
Cohort Lunch on the Lot
Catered. Founders and senior team at every table.
1:30 PM
Live Campaign Teardown
A real ViralBrand client campaign. Open books. Real budgets, real metrics, real outcomes.
3:00 PM
ViralBrand Intelligence™
The proprietary scoring framework. Taught only in this room. Never published.
4:30 PM
Pricing, Proposals & MSAs
How to price your services. The proposal structure that closes Fortune 500 retainers.
6:00 PM
Certification & Founders Reception
Champagne, certificate, LinkedIn badge, cohort dinner.
Monthly. 15–20 people.
Never bigger.
July 2026
9
Thursday · MBS Media Campus
Enrollment through June 18, 2026
enrollment in effect
Open — Enroll NowAugust 2026
TBD
Thursday · MBS Media Campus
Standard pricing
15–20 per cohort
Opening SoonFall 2026
TBD
Thursday · MBS Media Campus
Standard pricing
15–20 per cohort
Opening SoonYou'll be in good company.
These are people we've had the privilege of working with over the years. We mention them not to impress — but so you know the experience behind what we'll share with you.
“The Kings of Influencer and Viral Marketing.”
Frank Yablans
Former President, Paramount Pictures · Former COO, MGM/UA
“Trailblazers for some of Disney's most iconic campaigns.”
Jeffrey Schwartz
VP Corporate Affairs, Disney
“The rock stars of helping brands make emotional connections and lifelong loyal fans.”
Jody Dreyer
SVP Marketing, The Walt Disney Studios
“ViralBrand helped double our sales.”
Mara Bartholomew
VP Marketing, Seychelles
“A stellar job bringing a viral boost to our strategic initiatives.”
Aaron Tucker
Sr. Manager of Marketing, Walmart
“Their drive and enthusiasm is like no other.”
Jennifer Payne
VP Diversity & Inclusion, Mercedes-Benz
Earn it, or your money back.
Complete the day, apply the system, and if you don't believe it's worth more than you paid within 30 days, we'll refund every dollar. No forms, no hoops.
And if you attend, do the work, and don't feel equipped to charge for creator strategy — we'll coach you free until you are.
The first reviews are
being written right now.
This is a brand-new certification, and the Summer Cohort of 2026 will be the first to experience it. Their reviews will live here.
Which means you have a rare chance: to be one of the names this page is built around — instead of one of the thousands who join after the proof is already in.
Be in the room
before everyone else is.
There's no such thing as a credential everyone already has. The Summer Cohort is the smallest this will ever be, the lowest the price will ever be, and the only cohort that can ever say they were first.
When this directory has thousands of names, yours carries a "2026 — Summer Cohort" designation that no one applying later can earn.
Enroll — Strategist →Questions, answered.
What happens after I enroll? +
You’ll get an instant confirmation with everything you need — schedule, parking at MBS, what to bring, and your Happy Hour details. Cohorts are capped at 15–20 people, so you’ll be in a small, well-curated room.
Is this worth it if I already have clients? +
Especially then. The credential gives you a defensible specialty, the frameworks to charge more, and a directory listing brands search when they're hiring. Most strategists recoup the investment on a single engagement — and the credential helps you win the next one against bigger agencies.
I'm not an agency owner — is this still for me? +
Yes. The Strategist track is built for marketers, brand managers, social media leads, consultants, and anyone who advises on or runs creator campaigns. If creator marketing is part of your work, this is the credential that proves you operate at the highest level of it.
Can I split the payment? +
Yes. You can pay in full, split it across a few months with a payment plan, or use financing. Choose your plan right at checkout — WHOP handles it instantly.
What if I can't travel to MBS? +
The certification is an in-person experience on the MBS Media Campus studio lot in Manhattan Beach — that's a core part of the value, and it can't be replicated remotely. Travel and lodging aren't included. If you're flying in, we're happy to recommend nearby hotels once you're enrolled.
What's your refund policy? +
Every certification is backed by our guarantee. Complete the day, apply what you learn, and if you don't believe it was worth more than you paid within 30 days, we'll refund every dollar. The only risk is waiting until the Summer Cohort rate is gone.
Why does the Summer Cohort matter? +
It's the smallest this program will ever be, the lowest the price will ever be, and the only cohort that can ever carry the '2026 — Summer Cohort' designation. When the directory has thousands of names, yours will say you were first.