We didn't wait for this category.
We helped build it.
Since 2004, ViralBrand has pioneered creator-affiliate marketing — building fan-fueled advocacy engines for some of the world's most iconic brands. From among the first influencer events ever produced to becoming the agency of record for TikTok Shop's U.S. launch, we've helped shape every major inflection point in the creator economy.
The most powerful marketing force on earth isn't an ad. It isn't an algorithm.
It's a human being telling another human being: you have to try this.
Word of mouth. Brand advocacy. People raving about your brand because they genuinely love it. That's what builds a viral brand — and it always has.
A viral brand isn't a brand that goes viral. It's a brand owned by its fans. Chick-fil-A, In-N-Out, Disney — these brands didn't get lucky. They're structurally designed to be powered by communities of fans, creators, and advocates who drive awareness, engagement, and sales every month.
That's the ViralBrand Methodology: a brand is built from the grassroots up — community by community — not bought or advertised into existence. We build the engine. Then we run it.
Your sales team just got a whole lot bigger.
The People Behind
the Engine.
Disney-trained, Oxford-educated brand strategist. Pioneered creator-affiliate marketing in 2004 at Motive Entertainment — contributing to $2.4B+ in worldwide box office. Founded DBA West and PartnersHub in 2009, acquired by Gloo (now Nasdaq: GLOO). Designed the ViralBrand operating system: the four-engine system, ViralBrand Intelligence™ scoring, and the Creator-Affiliate Program infrastructure that powers every client engagement.
One of Hollywood's most recognized social media influencers and celebrities — referred to by the Daily Mail as the "Influencer of Influencers." Host of the nationally syndicated television show The McCord List Today and Founder & CEO of The McCord List Media Network — a creator-led media company producing 18 talk shows and creator-hosted programs. Author, producer, host of Bloomberg TV's "Female Founders," and the operator who built one of the most engaged personal brands in lifestyle and fashion.
20+ Years of Firsts.
Long before "influencer marketing" had a name — before TikTok, before Instagram, before the word "creator" meant what it means today — ViralBrand was quietly pioneering the playbook now used across every major brand activation in the world.
The next chapter of viral brands is being written right now. Let's write yours.
Book A Strategy Call →"A viral brand is owned by the people who love it. They drive awareness. They drive engagement. They drive sales. They become the most powerful sales force a brand can have — because they're not paid to promote, they're powered to advocate."
MBS Media Campus.
One of Hollywood's most iconic production lots. Home to Avatar, The Mandalorian, Beyoncé's Renaissance, and Marvel's biggest productions. This is where we build viral brands.
CREATOR LOUNGE
Private creator space for brand activations, community events, masterminds, and VIP experiences.
PRODUCTION STUDIO
Content production, creator shoots, podcast recording, and campaign asset creation. LED soundstage access.
BRAND OPERATIONS
Strategy, client services, campaign management, and the ViralBrand Intelligence™ engine. Everything runs from here.
Build a viral brand.
With us.
Book a strategy call and we'll map the creator-powered growth engine for your brand — and see if we're the right fit.
Book A Strategy Call