Heritage
20+ Years of Firsts.
Long before "influencer marketing" had a name, before TikTok, before Instagram, before the word "creator" meant what it means today, ViralBrand was quietly pioneering the playbook now used across every major brand activation in the world.
2004
Our First Coachella Activation.
Working alongside Goldenvoice and AEG Live, we brought grassroots creator-driven experiences to the festival. Two decades before brand houses became a $100M+ category at Coachella, we were already running activations on the ground.
Early Festival Activation
2005
Among the First Influencer Events & Creator PR Boxes.
We designed and executed one of the first influencer events, and sent one of the first creator PR boxes, for The Chronicles of Narnia. Both were nearly unheard of at the time. We helped pioneer both. We also pioneered embeddable video syndication for movie trailers in January 2005, a month before YouTube was even founded.
Category-Defining
2009
Built One of the First Influencer Platforms.
Founded DBA West and built PartnersHub, one of the first influencer marketing platforms in the industry. Later acquired by Gloo (now Nasdaq: GLOO). We weren't writing about influencer marketing. We were building the infrastructure.
Platform Pioneer
2010
The First Live Social Media Chat in Hollywood History.
We produced the first live social media chat in Hollywood history, with a film director and then with Angelina Jolie promoting their films. We syndicated the chats across hundreds of blogs, reaching millions of live viewers.
Livestream Pioneer
2013
The Hollywood Influencer Event Scene.
We pioneered the Hollywood influencer event scene, creating the blueprint that later became the cultural infrastructure of Coachella, Cannes, Fashion Week, Super Bowl weekend, and every major brand activation weekend in LA.
Still the Blueprint
2020
We Helped Launch Amazon Live.
When Amazon opened Amazon Live to creators in 2020, we were early: activating creators on the platform and helping pioneer the livestream shopping category in the U.S. Before livestream commerce was a buzzword, we were building it.
Livestream Commerce Pioneer
2022
Agency of Record for TikTok Shop's U.S. Launch.
TikTok hired us as their official partner and agency of record to launch TikTok Shop nationally in America. We activated 20,000+ creators and built the early-adoption engine for what's now a category-defining commerce platform.
Platform-Level Launch
2024
Rewrote the TV Launch Playbook.
We designed a first-of-its-kind go-to-market strategy for The Chosen: launching each new season in movie theaters instead of on television to turn premieres into viral cultural events. The result: The Chosen became the only television show in history to gross nearly $150M at the box office.
Distribution Reinvented
Today
We're Still Ahead.
Two decades later, the discipline we helped pioneer has become a global industry. Platforms still hire us when they need to launch categories. Brands still call us when they want to build something that hasn't been built before. Today it runs through the Spotlight Campaign and the Signature Campaign, from our creator studio at MBS Media Campus in Manhattan Beach.
20+ Years In