Twenty years of growing viral brands.

We built and run the affiliate creator network for House of David — 5,000+ grassroots and pro creators across faith, family, and entertainment. The show hit #1 on Prime Video in the U.S., reached 44M+ viewers worldwide, and became the flagship title for Wonder Project, which hit 500K subscribers in its first three weeks.

Industry forecasts had opening weekend under $10M. We designed a campaign that blurred fiction and reality — including a fake D.C. political action committee that got bloggers and creators debating whether "The Purge" was real policy. The film opened at $34M and spawned a five-film franchise and TV series.

We activated 2,137 influencers from millennial, young adult, and pop culture communities to generate viral engagement around the Deathly Hallows release — driving a social quiz mechanic where creators shared their Potter results with followers, creating cascading fan participation at massive scale.

We targeted dad, family, and teen boy creator communities to build awareness and excitement for Jack the Giant Slayer's release — 4,618 opt-ins from 8,900 influencers identified delivered 1,921 live activations and a 182M combined reach, making it one of the highest-reach film campaigns we've ever run.

We activated 570 kid, family, and LEGO enthusiast creators to produce UGC-driven "LEGO journey" content — trivia, Easter eggs, and family experiences that tapped into childhood nostalgia and drove viral sharing ahead of the theatrical release.

We ran a fan-engagement-forward campaign for Pacific Rim targeting international, Asian, older teen, and sci-fi communities — activating creators to produce fan art, run Q&A sessions, and host polls. 8,988 opt-ins from 10,100 identified creators delivered 1,214 live activations and 113M in reach.

We built awareness for The Conjuring by targeting communities already primed for horror — The Purge fans, young adults, and pop culture influencers. 400 opt-ins from 10,000 identified creators delivered 300 live activations and a 36M reach across social platforms.

We activated 345 male-skewing action and fantasy film creators to generate buzz through a preview experience campaign — tying into the film's 3D spectacle with creator-led reactions and the "How do you Hercules?" social hook. 5,618 opt-ins delivered a 40.8M live reach.

We activated 393 mom, family, outdoor, and camping influencers to review the show and drive product sample reviews — a dual TV/retail campaign that generated 467 opt-ins and 103.6M reach across the identified 26.4M influencer base, converting entertainment audiences into Walmart store traffic.

We ran a corporate-tier creator campaign for the Toy Story 2 theatrical launch — activating 12 major family and children's entertainment partners to generate Toy Story-inspired content and drive the #ToyStory2 hashtag across family, animation, and children's communities, reaching 500M through coordinated activation.

We continued the theatrical buzz campaign into the Winter/Spring VOD window — activating 164 Christian and Catholic family creators to share PRAY memes and personal faith experiences, driving swipe-up traffic to the film's website. 186 opt-ins delivered 88M in campaign reach.

We activated 30 purpose-driven creators across mental health, bereavement, bullying awareness, and #MeToo communities — timed to the World Mental Health Day premiere window. The campaign generated 2.47M reach, $35,655 in campaign value, and $7,869 in UGC value from a tightly targeted, high-intent creator cohort.

We launched Narnia for Disney by building trust between the studio and existing book fans — positioning the film as faithful to C.S. Lewis's themes while activating moms, educators, faith leaders, youth leaders, and literacy communities at unprecedented scale. 35,450 creators activated, 1.35B influencer reach, CPM under $0.01.

We ran the same authoritative-narrative playbook that launched the original Purge — activating 1,436 millennial and pop culture creators with a lobbying-group style campaign that made audiences feel The Purge was a real political movement. Influencers received complimentary tickets and Purge swag, generating 44.2M reach at under $0.01 CPM.

We ran a hybrid premium-plus-grassroots campaign for Strange Darling — 16,678 outreach contacts, 194 paid influencer posts, 27 special-request activations, and 164 UGC pieces across horror, thriller, psychological suspense, cinema, and LA creator communities. $267,850 in post value. $50,386 in royalty-free UGC. A full-stack theatrical push.

We activated 119 unique creator profiles across horror influencers, werewolf enthusiasts, horror podcasts, YouTube channels, and action-horror audiences — 15,295 grassroots outreach contacts yielding 182 posts, 32 premium influencer activations, and 168 UGC pieces. $198,800 in post value at a CPM as low as $0.29.

We activated Christian, Catholic, mom, and faith leader creators through 10,500+ grassroots contacts — 43 profiles posting 61 pieces of content and 59 UGC assets. $105,150 in post value, $17,853 in UGC value, and 11M+ reach at a $1.80 CPM for the theatrical release.

We brought viral influencer firepower to The Chosen's Season 4 theatrical run — 156 profiles posting 361 pieces of content across The Chosen fan, Dallas Jenkins, church leader, Gen Z, and Catholic communities. $233,757 in media value, $86,843 in UGC value, and 2 celebrity activations adding 3.8M in reach.

We activated 83 creator profiles — mom, Christian homeschool, Sunday school leader, and elementary teacher communities — through 116 premium and 7,384 grassroots contacts. 141 posts and 114 UGC pieces generated 10.2M+ reach, $192,725 in media value, and $27,797 in UGC value at a $2.44 CPM.

We activated 42 established Chosen influencer profiles to promote Season 5 on Prime Video — 54 posts and 37 UGC pieces generating 209,696 impressions and 4.19M reach. $68,150 in post value at a $1.19 CPM, with affiliate streaming links tracked across Instagram Reels, Stories, and TikTok.

Following the theatrical run, we ran a sustained faith influencer campaign to support future seasons — activating 500 creators from 11,000 identified, reaching 7,200 directly to generate 186 opt-ins. The campaign maintained brand-top-of-mind across 998M in identified influencer reach, delivering 50M in active campaign reach.

We activated Chosen and Dallas Jenkins audiences, Amazon Prime viewers, Bible story communities, worship leaders, and executive pastors — 1,155 outreach contacts delivering 19 profiles posting 35 pieces of content and 29 UGC pieces. $68,050 in post value and $12,184 in UGC value at a $2.72 CPM.

We activated 50 creator profiles — families, firefighters, first responders, and Christian and inspirational communities — via an exclusive preview screening strategy. 86 posts generated 7.8M campaign reach, $85,548 in media value, and $18,718 in UGC value, with 2 celebrity activations delivering an additional 3.9M reach.

We activated 24 creator profiles across Southern audiences, female-centric influencers, crime/suspense fans, NASCAR fans, and CW / Shane West communities — through an exclusive preview screening. 28 posts generated 7.9M reach, $95,066 in media value, and 2 celebrity activations reaching 3.9M.

We activated 36 creator profiles across Christian, Catholic, veteran, military, Chosen, and patriotic communities — 89 posts and 81 UGC pieces generated 6M+ reach. $62,450 in post value, $27,550 in UGC value, and $231,484 in media value across a 3-week Veterans Day window.

We activated 25 creator profiles across veteran suicide awareness, active military, military families, mental health advocates, faith, first responders, and PTSD communities — 42 posts and 39 UGC pieces generating 7.5M+ reach. $86,800 in post value and $14,640 in UGC value at an efficient $1.39 CPM across a 15-week campaign.

We ran a 10,000-creator outreach campaign targeting Christian, Catholic, mom, family, Chosen, and Dallas Jenkins audiences for the December VOD window — 16 profiles posting 31 pieces of content and 29 UGC pieces. $38,050 in post value, $7,485 in UGC value, and 5M+ reach from a highly efficient grassroots-first strategy.

We activated 13 approved creator profiles from 108 applicants across Christian revival, evangelical, deliverance, prophetic, and Chosen communities — 73 posts generating 711K reach. $14,371 in media value and 7 UGC pieces from a precision-curated creator cohort aligned tightly to the film's spiritual positioning.

We activated 48 profiles from 1,700 grassroots outreach contacts — faith, family, mommy bloggers, grandparents, Bible story, and live performance audiences — to create on-site content during the Daniel LIVE experience at Sight & Sound Theatres. 159 opt-ins delivered $16,556 in media value and $15,765 in UGC value.

We activated 300 creator profiles across Chosen fans, Christian creators, moms, homeschool, church leaders, Disney/animation fans, and children's ministry communities — generating 575 posts, 490 UGC pieces, 6.16M impressions, and 2,914 link clicks at a 3.91% engagement rate. $333,450 in post value and $107,419 in UGC value. Animation positioning expanded reach well beyond traditional faith audiences.

We activated 91 creator profiles from 420 opt-ins across American history, faith, homeschool, church, Fathom, and patriotic/educational communities — 192 posts and 167 UGC pieces generating 1,691 ticket click-throughs at a 4.25% CTR. A paid amplification and whitelisting layer drove conversion at scale. $1.17 CPM — one of the lowest in our entire portfolio.

We activated 55 creator profiles from 317 opt-ins across 19,402 outreach contacts — faith, travel, women's inspiration, and Chosen/House of David communities producing 140 posts and 121 UGC pieces. The Greece giveaway angle dramatically boosted opt-in rates and sharing behavior, generating $74,000 in post value and $36,886 in UGC value at an $8.32 CPM.

We activated over 1,100 targeted mom influencers to shift how consumers think about meal prep — inspiring authentic family recipe content using the Mealthy pot. With 3,618 opt-ins from 6,300 messages sent, the campaign's efficiency matched its scale: 1,137 creators live, 134M reach.

We ran a sustained multi-wave influencer campaign for BURST across beauty, mom, kid, and LGBTQ creator communities. 741 total activations including 15 confirmed celebrities reaching 19.3M alone. 726 grassroots creators delivered 53M in activation reach — building the kind of brand love that drives repeat purchase.

We ran a targeted influencer campaign for Huggies across mom, health, and family creator communities — activating 100 grassroots creators plus 2 celebrities (1.5M reach). 15,000+ outreach messages generated 2,801 opt-ins and 100 confirmed activations, driving authenticated review content across feed, stories, and video.

We activated 200 influencers from Coca-Cola's most passionate fan communities to drive authentic participation in the RED app campaign — creating genuine social proof and invite behavior at scale through a 30-day activation window.

The brief was trust-building: persuade health-conscious moms that shelf-safe milk is nutritious and safe. We built a creator network of 381 lifestyle and organic mom influencers who produced "grab and go" family-adventure UGC, generating 3,212 opt-ins from 17,300 messages sent and 5M in live reach.

We activated 100 lifestyle and food creators to share authentic "Snickers moments" — nostalgic, emotional content that tapped chocolate lovers and on-the-go consumers. 312 opt-ins from 6,349 messages delivered a tightly curated, brand-safe creator cohort with a 3.6M live activation reach.

We geo-targeted creators in Publix market cities and layered in nurses, yoga/cycling communities, younger professionals, and diversity audiences. 43,000 outreach messages generated 733 opt-ins, delivering 40 precision-fit creator activations at 2.3M reach — building the local brand density needed for retail pull-through.

From 46,000 influencers identified and 15,000 messaged, we delivered 26 high-fit activations across postpartum, work-from-home, sciatica, and entrepreneur audiences. The result was a tight UGC library of authentic product reviews that compounded organically on Instagram and Amazon, establishing Everlasting Comfort as a household-name brand.

We curated 40 confirmed health, wellness, and beauty influencers plus LA press to a yoga event at Salt Studio in Venice Beach — creating authentic UGC, live tagging, and editorial coverage that positioned KeVita as the defining wellness drink of LA's lifestyle community. The grassroots credibility built here compounded into the brand's PepsiCo acquisition.

We activated 22 mom, maternity, and organic lifestyle creators to generate authentic baby product UGC — photos, reviews, and videos featuring real babies — tied to an Operation Smile charity component. The campaign built the social proof and brand warmth that supported the brand's acquisition by P&G.

We activated 200 young mom influencers to create heartfelt family meal content tied to heart health and everyday wellness. 1,499 opt-ins from targeted outreach delivered 210 approved creators, generating 5.3M in reach through emotionally resonant storytelling that deepened consumer affinity for the Campbell's brand.

We built a community-driven snack campaign around the national Twix Bites launch, activating 100 Gen Z and mom creators to produce video-based sharing content and giveaway-style engagement. 1,456 opt-ins from targeted outreach delivered 100 live activations and 6.5M in reach across launch week.

We activated 100 family-oriented and parenting creators to tell childhood nostalgia stories around Hershey's milk products — creating emotionally relatable UGC that reconnected the brand with families in an authentic, scroll-stopping way.

We ran a parenting and nutrition influencer campaign targeting organic moms with "grab and go" family storytelling — 381 creators produced authentic family-focused UGC that normalized shelf-safe organic milk and drove consumer confidence. 3,212 opt-ins from targeted outreach delivered 400 approved creators.

We designed a creative influencer gifting campaign targeting millennial women and healthy lifestyle creators — surprise mailers generated organic unboxing and reaction content that drove strong social buzz and brand recognition for Hubert's Lemonade's new flavor line.

We activated 213 lifestyle, wine, and cocktail creators to build awareness for Claffey's and support new product launches — combining cocktail lifestyle content, celebrity mom targeting, and retail-focused influencer outreach across key Sam's Club markets. 2,801 opt-ins from 478 approved creators delivered premium brand placement at scale.

We recruited wine influencers and lifestyle tastemakers to create picnic-style and occasion-driven content for Mouton Cadet's Fresh Vibes collection — cross-posted across Instagram and TikTok. 34 posts and 31 UGC assets generated $13,350 in post value from a niche, high-intent creator cohort.

We ran a precision niche campaign targeting cannabis lifestyle and nightlife communities for IV20 Terp Vodka — 12,168 outreach contacts yielded 92 opt-ins and 24 posts live, producing 23 UGC assets and $7,100 in post value. A focused, efficient activation for a brand entering a highly specific audience space.

We ran two waves of grassroots influencer activation for Undo — Wave 1 produced 25 posts, 15 UGC assets, $18K post value, and 496K media reach through giveaway and lifestyle content. Wave 2 drove 18,524 outreach contacts, 108 opt-ins, and 16 posts across TikTok and Reels, adding $14.1K in post value and 94K additional reach.

We activated 32 health, wellness, beauty, and biohacker creators to generate authentic review content around Viome's Health Intelligence Test — driving trial among holistic health, Fitbit, and wearables communities. 276 opt-ins delivered a precision-fit cohort of creators aligned with Viome's positioning at the intersection of health tech and personalized nutrition.

We activated 20 creators across mom, expecting mom, doula, midwife, and family communities to review Preg Appetit and drive free consultation bookings via promo code — generating 98 opt-ins from 6,600 targeted influencers identified, and 533K reach through a highly specific, high-intent creator cohort.

We combined influencer activations with geo-focused paid boosts in Colorado and Arizona — targeting millennial moms, retirees, and young solo entrepreneurs with educational messaging tied to an SEO and downloadable infographic strategy. 507 opt-ins from 5,900 identified creators delivered 50 live activations and an outsized 30.6M reach.

We activated 21 mom and home cook creator profiles to post 45 pieces of content around GoodCook's cutlery block set — driving tracked purchases at Target.com. The campaign generated $8,424 in UGC content value and $12,821 in total campaign value from a tight, purchase-intent creator cohort.

We activated 110 creators from 14,200 identified influencers across mom, healthy lifestyle, organic food, and wellness communities — 2,301 opt-ins delivering authentic Instagram review content that drove store traffic and built brand advocacy at scale for Whole Foods products and initiatives.

We activated 57 beauty, skincare, wellness, and anti-aging creator profiles to produce transformation and review content for Photozyme — 96 media posts generating 6.4M reach and $186,442 in media value. A high-UGC output campaign that built social proof and product trust through authentic creator storytelling.

We activated 62 beauty and lifestyle creators from 7,300 identified influencers — 406 opt-ins delivering makeup and skincare routine content that built brand trust and authentic social proof for Promise Cosmetics across Instagram. A classic product-seeding-to-UGC flywheel executed at meaningful scale.

We activated 55 creators from 6,800 identified influencers — 732 opt-ins delivering relatable home and family content that reframed pest prevention as a normal part of responsible homeownership. The campaign built consumer trust and education through creator voices that homeowner audiences already trusted.

We activated 39 local family, sustainability, and eco-conscious creators to communicate conservation messaging and district initiatives — 118 opt-ins from 2,400 identified influencers delivering authentic community-level advocacy. A public sector campaign proving that grassroots creator activation works at every budget level.

The strongest-volume A Reason For campaign — 53,888 outreach contacts yielding 244 applicants and 53 approved creators. 92 media posts and $18,829 in UGC value generated 1.2M reach and $46,294 in total campaign value. Seasonal timing aligned perfectly with homeschool purchasing behavior and grassroots awareness scaled efficiently across a 1.2B potential outreach reach.

We activated 64 approved creators from 114 applicants across Christian moms, Chosen fans, faith, and homeschool communities — 44 posts generating 2.5M reach, $58,048 in media value, and $10,711 in UGC value. 18,267 outreach contacts delivered 591M in potential reach for the holiday push.

We activated 20 approved creators from 88 applicants across homeschool families, educators, teachers, and school communities — 48 posts generating 229K reach. UGC value ($9,295) outperformed earned media value ($6,886), reflecting exceptional content creation efficiency and reusable evergreen assets from creators demonstrating the product inside real homeschool environments.

We activated 17 creator profiles from 106 opt-ins across parenting and early education niches — producing 35 posts and 35 UGC assets at a high content-per-creator ratio. Campaign assets were purpose-built for reuse in paid social and evergreen education funnels, with $6,991 in UGC value outpacing $5,586 in earned media value.

We messaged 35,991 influencers generating 131 applicants and 33 approved creators — 25 posts achieving 770K reach and $21,146 in campaign value. Lower creator volume was offset by highly efficient niche targeting, with evergreen holiday and family educational content performing strongly across homeschool and parenting communities.

We activated 22 creator profiles from 78 opt-ins across faith moms, homeschool moms, Chick-fil-A moms, pastors, clergy, and family creators — 50 posts and 43 UGC assets generating $7,564 in media value and $8,471 in UGC value. Faith-based creator alignment was exceptionally strong, producing a long-term asset library for future app promotion and organic word-of-mouth.

We ran a concentrated 72-hour-focused creator activation to drive early Kickstarter momentum — 11 creator profiles producing 27 posts and 24 UGC assets in 6 days. UGC value ($4,324) outperformed media value ($2,068), and mission-driven messaging around youth mental health and faith-based gaming aligned naturally with the grassroots creator cohort.

We ran a cash-incentive premium influencer initiative across faith moms, homeschool moms, Chick-fil-A moms, pastors, and Christian family creators — 92 targeted outreaches yielding 23 opt-ins and 10 profiles posting 19 posts and 17 UGC pieces. The premium strategy delivered 1.73M reach at $47,484 in media value, significantly outperforming the broader grassroots-only activations on a per-creator basis.

We activated gaming influencers and Fortnite creators to generate long-form and short-form content around the Earthshot branded Fortnite experience — 7,300+ outreach contacts, 60 opt-ins, and 33 celebrity/special-request outreaches. Sustainability messaging performed best when woven authentically into gameplay rather than presented as corporate cause content, across Twitch, YouTube, Instagram Reels, and TikTok.

We activated 20 affiliate creator profiles selected from 99 AI-scored opt-ins — homeschool moms and existing top-performing affiliates producing 32 royalty-free UGC assets. The campaign generated 384 purchases, 472 add-to-carts, and 1.23M video views at a 2.02% engagement rate. Existing creator relationships outperformed cold outreach significantly, with conversion-focused UGC creating long-tail paid ad utility.

We re-activated returning creators from the existing A Reason For network — 22 profiles posting 45 posts and 38 UGC pieces generating 430K reach, 386K views, and 232 purchases at a $15.99 CPA. Returning creators provided stronger authenticity and trust signals than cold outreach, with Meta amplification extending reach and improving conversion efficiency across the seasonal campaign window.

We activated 785 approved Christian influencers — church leaders, faith creators, and engaged Christians — equipping them with meme kits, DM tools, and share graphics to build Super Bowl awareness. Three celebrity activations alone reached 3.5M. The grassroots layer generated 1,094 media posts across 581 profiles, with a potential DM reach of 1.7B.

We targeted the exact communities primed to care — Duck Dynasty superfans, The Chosen community, the "Merica" network, and faith-family mom audiences. 132 approved creators posted 164 pieces of content, generating 1.7M in direct media reach and $65K in total campaign value across UGC and media.

We offered 81 approved faith-based influencers early preview access to the documentary, turning them into authentic ticket-sales advocates for Fathom Events screenings. 62 profiles posted 102 pieces of content — with a media value of $64K and UGC value of $24K — against a potential message reach of 4.1 billion.

We targeted Catholic moms, devout families, Divine Mercy communities, Polish-American audiences, and faith leaders — a highly specific, high-intent audience. 18 unique influencers produced 30 UGC pieces, generating $26.9K in post value at a $5.97 CPM. A disciplined grassroots-first approach for a community that responds to authentic voice.

We ran a seasonal subscription campaign around Easter and Mother's Day programming, blending 22 grassroots profiles with 2 celebrity creators. 43 total media posts drove a measured reach of 420K in direct influencer media, scaling to 2.1M total reach through amplification. All performance tracked through promo codes and affiliate links.

We activated happiness, mindfulness, yoga, meditation, and wellness creators to drive launch-week Amazon purchases — combining hashtag campaigns, brand mentions, and authentic creator storytelling. 28 media posts generated 2M reach and $33,965 in total campaign value across a 12-week window.

We activated 21 creator profiles to produce 28 pieces of educational ecommerce and dropshipping content around The McCord List's HyperSKU partnership — reaching Shopify communities, Amazon sellers, and creator economy entrepreneurs. 24 UGC assets generated $48,992 in media value across a 6-week campaign.

We activated 33 creator profiles from Miami's lifestyle, interior design, DIY, and home renovation communities — 47 media posts and 41 UGC assets generating 2.8M reach and $76,224 in media value. A geo-targeted activation strategy that built local brand density and in-store traffic around the Miami launch.

We activated 74 fashion influencers, beauty creators, lifestyle tastemakers, and apparel buyers attending MAGIC — 510 opt-ins from 9,100 identified creators delivering in-event content, exhibitor spotlights, and brand activations that generated 12M in campaign reach and built social buzz around the trade show floor.

We activated 19 niche woodworking, furniture refinishing, home remodeling, and DIY creator profiles — generating 68 posts and 60 unique UGC assets at a $19.14 CPM. Creators averaged multiple deliverables per activation, producing authentic demonstration-style content designed for both organic reach and future paid amplification through Home Depot and retail channels.

Every one of the 131 profiles that posted was a unique creator — a rare 1:1 creator-to-profile ratio. The visual installations drove repeatable creator moments, producing 512 UGC assets ($105,153 value) alongside $134,419 in earned media value. A repeatable experiential activation model that scaled efficiently across a local LA audience.

High shareability and aesthetically immersive environments drove outsized organic reposting — 189 media posts and 195 UGC assets generating $43,979 in media value and $37,451 in UGC value across a concentrated 2-week campaign window. The visual environment created repeatable creator moments that compounded into viral local sharing.

We activated 39 creator profiles from 52 opt-ins — producing 151 posts and 124 UGC assets across a 6-week campaign. $23,088 in UGC value and $24,251 in media value from a content-efficiency-first strategy designed to identify ambassador-grade creators and build a reusable asset library for future advertising.

We activated 102 creator profiles from 233 opt-ins during the holiday window — 335 posts and 272 UGC assets generating $59,499 in media value and $46,197 in UGC value. Holiday theming significantly boosted shareability and engagement, delivering 4.59M reach at a $1.96 CPM — the lowest cost-per-impression across all Imaginarium city activations.

We activated 56 creator profiles from 177 opt-ins — 272 posts and 211 UGC assets generating $67,232 in media value and $43,075 in UGC value across the holiday window. Family-focused holiday environments drove exceptional organic creator participation, with a high UGC production volume relative to creator count.

We activated 54 creator profiles from 121 opt-ins — producing 237 posts and 190 UGC assets generating $94,743 in media value and $46,260 in UGC value. High content output efficiency and strong creator participation produced a significant reusable asset library for future paid amplification across the Inland Empire market.

We hosted VIP influencer preview nights that created hype cycles among local Inland Empire and LA County creator communities — 104 approved creators from 13,057 outreach contacts produced 178 media posts across 30 profiles, generating $36,576 in media value and $27,179 in UGC value at 735M potential outreach reach.

We activated 75 creator profiles from 172 approved out of 184 applicants — 321 media posts and $54,572 in UGC value (outperforming $47,198 in earned media) generated 1.8M reach and $101,770 in total campaign value. Local lifestyle and fashion creators performed exceptionally well in the visually immersive Milpitas environment, with 42,026 outreach contacts and 1.4B potential reach.

We activated 39 creator profiles from 70 opt-ins — 150 posts and 122 UGC assets generating $31,444 in media value and $23,849 in UGC value. Strong visual aesthetics produced highly engaging social content with UGC assets designed to deliver paid media value long after the campaign window closed.

We activated 25 approved creators from 399 applicants — 181 media posts from 21 profiles generating $225,955 in total media value and 3.7M reach. A celebrity activation added 1.1M in reach. Family-oriented experiential content drove broad regional engagement across the LA metro, with 13,745 outreach contacts and 726M potential reach.

We activated 102 creator profiles — 371 posts and 319 UGC assets generating 3.85M reach at a $1.55 CPM. $127,400 in post value and $212,350 in UGC value. Massive UGC generation created long-term omnichannel content value, with strong ambassador identification opportunities emerging from repeat performers.

We activated 112 creator profiles from 317 opt-ins across 19,402 grassroots outreach contacts — 352 posts and 252 UGC assets generating $52,921 in media value, $46,677 in UGC value, and $194,600 in post value. Visual spectacle and fantasy themes drove strong creator participation, and the massive UGC library created long-tail marketing value.

We activated 121 creator profiles — 384 posts and 321 UGC assets generating $51,173 in media value, $62,744 in UGC value, and $159,950 in post value at a $2.82 CPM. Purple fantasy-themed visual identity created highly shareable social content, with Hispanic and multicultural creator participation boosting strong regional relevance across the San Diego border market.

We activated 73 creator profiles — 265 posts and 220 UGC pieces generating $102,249 in media value, $40,217 in UGC value, and $102,900 in post value at a $3.11 CPM. Local lifestyle creators built highly scalable visual content, with strong seasonal virality driven by the colorful immersive Oz environment.

We activated 60 creator profiles from 183 opt-ins across 9,596 outreach contacts — 205 posts and 145 UGC pieces generating $25,887 in UGC value and $53,100 in post value. Holiday visuals and immersive environments translated exceptionally well into Reels content, with family and local lifestyle creators sustaining strong grassroots momentum throughout the season.

We activated 51 creator profiles — 191 posts and 152 UGC assets generating $30,025 in media value, $30,389 in UGC value, and $80,800 in post value at a $3.96 CPM. Diverse Bay Area targeting improved demographic reach, with strong traction among Asian-American and multicultural creator communities driving high organic engagement rates.

We activated 46 creator profiles from 139 opt-ins — producing 142 UGC assets and $85,300 in UGC value alongside $49,200 in post value. Holiday theming naturally boosted organic sharing, and the seasonal UGC library became highly reusable for retargeting and paid social beyond the campaign window.

We activated 28 creator profiles from 98 opt-ins — producing 88 royalty-free UGC assets generating $47,200 in UGC value and $33,900 in post value. Reels-first experiential content drove high visual engagement across the local Camarillo and Ventura County family and lifestyle creator communities.

We activated 40 creator profiles from 146 opt-ins — 135 UGC assets generating $70,850 in UGC value and $41,100 in post value. Localized influencer activation created strong SoCal family attendance momentum, with family and date-night creators performing best across the nostalgic Wizard of Oz immersive environment.