1,000+ creator-affiliate systems & campaigns across 12 industries.

57 beauty, skincare, wellness, and anti-aging profiles — 96 posts, 6.4M reach, $186,442 media value.

62 beauty and lifestyle creators from 7,300 identified — 406 opt-ins, makeup and skincare content building brand trust across Instagram.

Happiness, mindfulness, yoga, meditation, and wellness creators — hashtag campaigns, brand mentions, authentic storytelling. 28 media posts, 2M reach, $33,965 campaign value across 12 weeks.

21 creator profiles — 28 pieces of educational ecommerce and dropshipping content. Shopify communities, Amazon sellers, creator economy entrepreneurs. 24 UGC assets, $48,992 media value across 6 weeks.

Domestic influencer engagement campaign for Craig Gross’s book Open — leveraging bloggers, Twitter influencers, Facebook communities, Pinterest sharing, giveaways, and an interactive quiz experience. 9,221,981 total impressions across Twitter (2.7M), Facebook (5.9M), and blogs. 74 blog partnerships, 766 total tweets, 173 Facebook posts, 53,751 app visits, 10,032 clicks at a $0.54 CPM. Quiz generated 8,877 clicks, with direct book purchase CTAs tracked.

7,300+ outreach contacts, 60 opt-ins, 33 celebrity/special-request outreaches. Long and short-form content across Twitch, YouTube, Reels, and TikTok.

36 profiles — 89 posts, 81 UGC pieces. $62,450 post value, $27,550 UGC value, $231,484 media value.

156 profiles posting 361 pieces across Chosen fan, Dallas Jenkins, church leader, Gen Z, and Catholic communities. $233,757 in media value, $86,843 in UGC value.

83 creator profiles — 141 posts and 114 UGC pieces at a $2.44 CPM through 116 premium and 7,384 grassroots contacts.

42 profiles — 54 posts, 37 UGC pieces, 209,696 impressions, 4.19M reach. $68,150 in post value at $1.19 CPM.

500 creators from 11,000 identified, 7,200 directly messaged, 186 opt-ins. 998M in identified influencer reach.

We built and run the affiliate creator network for House of David — the flagship title for Wonder Project.

19 profiles, 35 pieces, 29 UGC. $68,050 post value, $12,184 UGC value at $2.72 CPM.

300 creator profiles — 575 posts, 490 UGC pieces, 6.16M impressions, 2,914 link clicks at 3.91% engagement. $333,450 post value, $107,419 UGC value.

18 influencers targeting Catholic moms, Divine Mercy, and Polish-American communities — 30 UGC pieces, $26.9K post value.

Faith, family, grandparents, Bible story audiences — 1,700 outreach contacts, 159 opt-ins. $16,556 media value, $15,765 UGC value.

13 approved profiles from 108 applicants — 73 posts, $14,371 media value, 7 UGC pieces.

16 profiles, 31 pieces, 29 UGC. $38,050 post value, $7,485 UGC value.

36 profiles — 89 posts, 81 UGC pieces. $62,450 post value, $27,550 UGC value.

43 profiles, 61 pieces, 59 UGC assets. $105,150 post value at $1.80 CPM.

50 profiles — families, firefighters, first responders via exclusive preview screening. 86 posts, $85,548 media value, $18,718 UGC value.

24 profiles — Southern, NASCAR, and faith communities via preview screening. 28 posts, $95,066 media value, 2 celebrities reaching 3.9M.

164 Christian and Catholic family creators — PRAY memes and personal faith experiences. 186 opt-ins, 88M campaign reach.

785 approved Christian influencers with meme kits and DM tools. 3 celebrity activations reached 3.5M. 1,094 media posts, 1.7B potential DM reach.

Duck Dynasty superfans, The Chosen community, and faith-family mom audiences. 132 approved creators, 164 pieces — 1.7M direct media reach, $65K total value.

81 faith-based influencers with early preview access. 62 profiles, 102 pieces — $64K media value, $24K UGC value.

Before “influencer marketing” existed, we built the grassroots engine that drove record-breaking attendance. Creator ID, activation, amplification, compounding — the foundation for every campaign since.

Supported the launch of Truplay — a brand-safe, kid-friendly, guilt-free entertainment option targeting faith-based families — through a mom-focused influencer campaign. Activated micro-influencers including Christian and homeschool moms, leveraged UGC content and ads for greater engagement, and used whitelisted influencer ads to maximize reach and impact. Results: 50,000 monthly subscribers in 18 months and 820%+ increase in monthly recurring revenue.

Launched a viral influencer campaign partnering with 200+ family-focused influencers to share playful, family-centered content. Fan-generated baby challenges and an interactive contest boosted organic reach, while whitelisted ads amplified visibility. The campaign went viral — achieving 100M+ in social reach, a 40% viewership boost among families, and 300% growth in the show’s social following, solidifying it as a top family-friendly program.

22 grassroots profiles plus 2 celebrity creators — 43 posts, 420K direct reach scaling to 2.1M total reach through amplification.

Rachel McCord — actress, model, and founder of The McCord List — modeled for Grayse (by Kelly and Marie Gray) in a Sunset Strip rooftop shoot in West Hollywood. The campaign generated 120,000,000 in activation reach, with coverage in Us Weekly’s Style section under the headline “Grayse-ing by the pool.”

Rachel McCord was photographed wearing the Luli Fama Cosita Buena Wavey Triangle Bikini Top in Pin Up pink — featured by Daily Mail’s Femail Fashion Finder and described as a “celebrity favorite.” The editorial drove direct product discovery and sales through Zappos and the brand’s own site, positioning Luli Fama alongside classic, timeless swimwear for millennial women.

The McCord List co-produced a holiday gifting event at MAVEN Beverly Hills, activating celebrities and influencers around JustFab and ShoeDazzle. The campaign generated 24,800,678 in total reach — 6.8M social media and 18M online press — across 235 media syndicates and 25 syndication partners at a $0.05 CPM. 4,249,002 estimated likes and 64,588 estimated comments. Top syndicators included Us Weekly, Getty Images, and Zimbio.

Inspyred Creations was featured in a celebrity gifting suite activation through The McCord List, with influencers and celebrities discovering and engaging with the brand’s handcrafted accessories in person. The activation generated 7,175,659 in total reach across Vine, Instagram, YouTube, and social platforms — building authentic brand awareness through direct creator-to-community sharing.

Hawaii-based Coral Swimwear X retained ViralBrand for a product launch campaign targeting Gen Z and millennial women across fashion, beauty, and swimwear communities. 19,000+ influencers identified (1.2B reach), 11,600+ directly messaged, 641 opt-ins, 22 confirmed, 19 activations live — generating 4.3M in total influencer reach across Instagram feed, Stories, and IGTV. Campaign ran October 18 – November 22, 2021.

Rachel McCord hosted an exclusive celebrity photoshoot and gifting experience bringing together celebrities, media personalities, influencers, and bloggers — inspiring collaboration, beauty, and entrepreneurship while showcasing brands that empower women. The event generated 112,561,944 in combined reach, with direct access creating authentic brand-to-talent relationships that outlasted the event itself.

16,678 outreach contacts, 194 paid posts, 27 special-request activations, 164 UGC pieces. $267,850 post value. $50,386 royalty-free UGC.

119 unique creator profiles — 15,295 outreach contacts, 182 posts, 32 premium activations, 168 UGC pieces. $198,800 post value.

2,137 influencers driving a social quiz mechanic — cascading fan participation at massive scale.

Dad, family, and teen boy communities — 4,618 opt-ins from 8,900 identified, 1,921 live activations.

570 kid, family, and LEGO creators — trivia, Easter eggs, and family experiences driving viral sharing ahead of theatrical release.

International, Asian, older teen, and sci-fi communities — 8,988 opt-ins from 10,100 identified, 1,214 live activations.

400 opt-ins from 10,000 identified — 300 live activations, 36M reach.

345 action and fantasy creators — preview experience campaign with 5,618 opt-ins, 40.8M reach.

393 mom, family, outdoor, and camping influencers — 467 opt-ins, 103.6M reach, converting entertainment audiences into Walmart store traffic.

12 major family and children’s entertainment partners — Toy Story-inspired content driving #ToyStory2 across family, animation, and children’s communities.

1,436 millennial and pop culture creators with a lobbying-group narrative. 44.2M reach at under $0.01 CPM.

387 blogger influencer partners generated 44,644,001 impressions across social media and blogs. 281,615 page views on content apps with an average engagement time of 133 seconds — one of the highest average dwell times in the portfolio, reflecting deep audience engagement with Middle Earth content.

Wave 1 targeted the digital release with an interactive Middle Earth map and quiz; Wave 2 targeted Blu-ray with a new quiz. 429 activations over 4 weeks — 18,243 tweets, 8,288 Facebook posts, 74.8M total impressions. 75% of targeted communities were Mom/Family demographic.

The “Tangled: Discover Your Talent” campaign activated 453 influencers reaching 2,265 total, providing downloadable party kits for Tangled-themed family events. Campaign generated 44,624,301 in media reach across mom and Disney fan communities.

We activated 35,450 influencers reaching 1.35B across mom/family, educator, faith community leader, youth leader, and literacy communities. Strategy positioned the film as true to the book series and faithful to faith/educational values. Narnia-themed influencer boxes — beanies, movie posters, event planning kits, branded jewelry, and book series — drove authentic community sharing.

265 blogger and influencer partners generated 17,166,546 impressions across social media and blogs. 229,098 page views on content apps at a $1.16 CPM, with 93-second average engagement time.

Hosted by Rachel McCord (@IamRachelMcCord), the campaign activated audiences across Vine, Instagram, RSS, YouTube, Google+, Facebook, and Tumblr — generating 2,573,896 in activation reach through weekly live conversations tied to the show’s premiere schedule.

Campaign featured a “Do You Live Life to the Fullest?” quiz and “6 Ways to Live the Ultimate Life” downloadable PDF. 12,190,478 total impressions across Facebook (4.2M), Twitter (6.4M), and blogs (1.6M). 53,407 unique visitors, 75,346 page views, 6,964 total clicks at 88-second average dwell time.

Campaign featured a “How Spacey Are You” quiz, viewing guide, and sweepstakes for a family trip to Space Camp. 30,297,694 total impressions across Facebook (14.7M), Twitter (14.4M), and blogs (1.1M). 240 blog partnerships, 72,364 unique visitors, 114,150 page views, 13,679 total clicks at 1:24 average dwell time.

100 blog partnerships generating 6,713,451 total impressions across Twitter (3.3M), Facebook (3.1M), and blogs (358K) at $2.53 CPM. Pre-launch daily potential reach: 25K; post-launch average: 132K — peaking at ~600K. 29,770 app visits, 44,253 views, 12,080 clicks. Partnership highlights: Best Movies Ever News, Mike the Fanboy, The Movie Sleuth, Hankering for History.

250 partners, 490 total syndications, 240 viral. 10,667,619 total impressions across Facebook (3.65M), Twitter (2.99M), and blogs (5.02M) at $3.00 CPM. 252,698 unique visitors, 467,113 views, 28,068 total clicks. Average dwell time 116 seconds. Top partner: Facebook.com with 171,190 views.

Multi-layered campaign: 125 influencer activations, original “Slime Lab Tutorial” video featuring actress Sarah Gilman (Daphne), YouTuber TicTacToy integration generating 8.1M+ views, custom soundboard app, and Mystery Video Decryptor. 1,498 Facebook posts, 2,339 tweets, 34M+ combined reach.

293 blogger and influencer partners generated 25,309,060 impressions across social media and blogs. 293,203 page views on content apps at a $0.79 CPM with 64-second average engagement time.

Live event strategy generating 211,000 live viewers, 107,000 promotion impressions, 353,000 ripple impressions, and 39,000 post-live viewers. Campaign activated cause-driven communities and documentary film audiences around the Academy Award-winning Participant Media production.

Campaign featured an Eco Quiz, “7 Ways to Start Sharing Now” tips, and a “Join the Party” story page. 6,563,087 total impressions across Facebook (2.7M), Twitter (2.9M), and blogs (941K). 126 blog partnerships, 46,014 unique visitors, 65,991 page views, 13,431 total clicks at 1:12 average dwell time. $3.80 CPM.

Strategy leveraged ViralBrand’s historical box office data and retargeted social conversations. Seven viral initiatives: “How Addams Is Your Family?” quiz, costume guides, party kits, family crest generator, and Instagram/TikTok filters — targeting 1,000+ organic influencer shares, 100K+ social shares, 1M+ likes/comments, and 10M+ views across Facebook, Instagram, Twitter, TikTok, and Tumblr.

Online communities and influencers spread the narrative that the Blair Witch footage was real, helping turn the film into a cultural phenomenon. A foundational case study in grassroots viral marketing — and a direct precursor to the community-activation model ViralBrand would go on to formalize across hundreds of campaigns.

139 mom and family influencers received custom gift packs and shared campaign assets. The campaign included a custom Escape Room game and Mystery Match video puzzle app — generating 60,532 game entries and a 2:58 average engagement time. YouTuber Payton Delu Myler integration drove 2M+ YouTube views. 2,802 tweets, 2,063 Facebook posts, 27M+ combined reach.

85 blog partnerships generating 3,521,632 total impressions across Facebook (1.54M), Twitter (1.13M), and blogs (844K). 620 total tweets, 249 partner tweets, 116 Facebook posts. 29,374 app visits, 41,190 views, 9,488 clicks at 95-second average engagement time. $6.11 CPM.

Disney DVD release campaign built around a multi-format interactive digital experience — quizzes, downloadable activity packs, sneak peek content, social sharing tools, and purchase incentives. Targeted mom and family communities to drive Halloween seasonal awareness and home entertainment sales.

We built a fully measurable influencer loyalty and rewards ecosystem for DreamWorks Animation — connecting blogger and social influencer communities with exclusive experiences across The Croods, Turbo, Mr. Peabody & Sherman, and upcoming releases. Strategic outcomes: ongoing influencer relationships, brand ambassador development, and a fully trackable sharing and engagement infrastructure.

Seasonal influencer and blogger campaign built around the Warner Bros. holiday home entertainment collection. Multi-format interactive experience featuring movie trivia, games, downloadable holiday guides, and social sharing mechanics — targeting mom, family, and entertainment communities during the peak gifting window.

Participant Media documentary campaign targeting organic lifestyle, food advocacy, sustainability, and health-conscious communities. Influencer activation strategy built around the film’s core message of food system transparency — driving community sharing and earned media across food, family, and cause-aligned audiences.

Roadside Attractions theatrical release campaign activating action, sci-fi, and genre film communities through blogger and influencer partnerships. Strategy built around the film’s post-apocalyptic bounty hunter narrative, targeting male entertainment communities and genre enthusiasts to drive opening weekend attendance.

Warner Bros. theatrical campaign for Tim Burton’s Dark Shadows activation targeting horror/comedy crossover audiences, Tim Burton fan communities, and pop culture influencers. Multi-format campaign with interactive content apps, social sharing, and blogger partnerships driving opening weekend box office attendance.

Network awareness campaign for Comet Television targeting sci-fi, horror, action, and genre film communities. Influencer activation strategy built around Comet TV’s programming slate — driving tune-in, social following, and brand recognition among dedicated genre entertainment audiences.

Digital marketing campaign targeting horror, entertainment, and millennial moviegoer communities — engaging bloggers and social media influencers at scale to get the online conversation fire started while intersecting with broader digital and ancillary marketing efforts. Core viral mechanic: daring audiences to form their own Truth or Dare groups and see how far they’d take the game in the context of the movie. $92,000,000 in global box office revenue.

We activated gaming influencers and Fortnite creators to generate content around the Earthshot branded Fortnite experience — 7,300+ outreach contacts, 60 opt-ins, 33 celebrity/special-request outreaches. Sustainability messaging performed best when woven authentically into gameplay rather than presented as corporate cause content.

42 creators generated 16,243,226 total media reach through an integrated blogger, social, and recipe creator campaign — 1,012 tweets, 24 Instagram posts, 59 Facebook influencer shares. Reach breakdown: Twitter (11.4M), blogs (2.9M), Facebook (1.5M), Instagram (419K). Early proof that influencer marketing could drive massive consumer product awareness before TikTok existed.

200 influencers from Coca-Cola’s most passionate fan communities — genuine social proof and invite behavior through a 30-day activation window.

Surprise mailers to millennial women and healthy lifestyle creators — organic unboxing and reaction content driving social buzz.

100 lifestyle and food creators — 312 opt-ins from 6,349 messages. 3.6M live activation reach.

381 lifestyle and organic mom influencers — 3,212 opt-ins from 17,300 messages. “Grab and go” family-adventure UGC, 5M live reach.

213 lifestyle, wine, and cocktail creators — 2,801 opt-ins from 478 approved across key Sam’s Club markets.

200 young mom influencers — 1,499 opt-ins, 210 approved. Heartfelt family meal content, 5.3M reach.

100 Gen Z and mom creators — 1,456 opt-ins, video-based sharing and giveaway-style engagement. 6.5M reach across launch week.

100 family-oriented and parenting creators — childhood nostalgia stories around Hershey’s milk products.

381 creators — 3,212 opt-ins, 400 approved. Family-focused UGC normalizing shelf-safe organic milk.

110 creators from 14,200 identified — 2,301 opt-ins, authentic Instagram review content driving store traffic and brand advocacy at scale.

100 grassroots creators plus 2 celebrities (1.5M reach). 15,000+ outreach messages, 2,801 opt-ins — authenticated review content across feed, stories, and video.

Campaign partnered with parenting and family-focused influencers to share authentic Huggies stories, amplify reach through coordinated social campaigns, and use strategic hashtags to drive widespread conversation. Tied to the Bet on Your Baby ABC TV show sponsorship, the campaign delivered 4M+ impressions, a 30% rise in brand mentions, a 20% sales increase, and increased Walmart store traffic and in-store engagement.

We identified 5,000+ niche community influencers and activated 21 creators from mom, new mom, maternity, organic mom, pregnant women, midwife, and doula communities — generating 191,421 in media reach against a goal of 180,430. Creators shared organic product reviews and participated in the Operation Smile partnership, linking to the Charlie Banana website and driving community buzz through #TinyWorldChanger.

21 mom and home cook profiles — 45 pieces, $8,424 UGC value, $12,821 total campaign value.

Wine influencers and lifestyle tastemakers — picnic-style and occasion-driven content. 31 UGC assets, $13,350 in post value.

Organic product seeding campaign targeting mom influencers and girls’ night lifestyle creators, amplified through experiential influencer gatherings in Hollywood. Earned social reach drove strong brand visibility across lifestyle and social occasion audiences. Originally created by Bethenny Frankel.

We activated 600+ creators across music, festival, and nightlife communities — product seeding, organic creator collaborations around parties and events, strategic paid partnerships, and whitelisting. 3,200 posts generating 45M+ impressions and ~1.6M engagements at a 4–6% engagement rate.

Co-operative campaign uniting 300+ Napa Valley vintners around their collective brand, targeting millennial women through entertainment, Hollywood news communities, celebrities, bloggers, and key social media influencers. CTA drove end users to engage with an online version of their annual auction concurrently with the Napa site event and a West Hollywood influencer activation. 100M+ impressions in syndicated content.

Geo-targeted Publix market cities — nurses, yoga/cycling, younger professionals, diversity audiences. 43,000 outreach messages, 733 opt-ins, 40 activations.

32 health, wellness, beauty, and biohacker creators — 276 opt-ins, authentic review content around the Health Intelligence Test.

741 total activations — beauty, mom, kid, and LGBTQ communities. 15 celebrities reaching 19.3M. 726 grassroots creators, 53M activation reach.

Wave 1: 25 posts, $18K post value, 496K reach. Wave 2: 18,524 outreach contacts, 108 opt-ins, 16 posts, $14.1K value, 94K reach.

20 creators from mom, doula, midwife, and family communities — 98 opt-ins from 6,600 targeted influencers, driving free consultation bookings via promo code.

46,000 identified, 15,000 messaged — 26 high-fit activations producing a UGC library of product reviews.

ViralBrand led the rebrand from 1440 Foundation to 1440 Multiversity, developing the national launch strategy, viral campaign, and early influencer seeding across wellness, mindfulness, yoga, and entrepreneurial communities. The campaign positioned 1440 as a destination for learning and personal development led by internationally recognized thought leaders — resulting in a successful facility launch and international recognition well before wellness retreats and mastermind experiences became mainstream.

Strategic growth and brand advisory engagement for Patolus in collaboration with Pacific Dental Services. Scope included vision/mission development, problem-solution fit, value proposition, go-to-market messaging, naming, logo and tagline, website strategy, corporate identity, customer segmentation, brand architecture, and asset development. Core problem framing: patients confused about coverage, providers frustrated with reimbursement complexity, employers overpaying for underperforming plans.

Launched Smile Generation Dental Plan subscriptions by engaging mom and dental influencers through original influencer posts, user-generated content, and UGC-driven performance ads. Campaign educated audiences on the connection between smile health and body health. Results: rapid adoption among targeted customers, 1,000%+ increase in sales within 12 months, and ~100% adoption rate among Pacific Dental Services’ existing customers.

Celebrity hospitality activation featuring Rachel McCord and entertainment media placements driving awareness and earned press coverage for Hotel Angeleno. 80,232,942 total reach across celebrity media, social media amplification, entertainment news placements, and influencer and celebrity distribution channels.

Celebrity media activation surrounding Rachel McCord appearances and fashion coverage at Chateau Marmont — 23,606,300 total reach syndicated across celebrity blogs, entertainment media, social amplification, and influencer sharing networks.

33 profiles — 47 media posts, 41 UGC assets, 2.8M reach, $76,224 media value.

74 fashion influencers, beauty creators, and apparel buyers — 510 opt-ins from 9,100 identified, 12M campaign reach.

Crescent was a featured fashion gifting partner for The McCord List’s “Road to Magic” influencer event — a party-bus road trip from West Hollywood to Las Vegas for WWDMagic, the world’s largest fashion trade show. 20+ influencers and celebrities wore and tagged Crescent across 126 social posts, generating 65,912,980 in total reach and 5,594 photos and videos. Earned media coverage across 50+ press outlets including AZCentral, Milwaukee Journal Sentinel, Pittsburgh Post-Gazette, and Digital Journal.

Vocal Apparel was a featured fashion gifting partner for The McCord List’s “Road to Magic” influencer event — the party-bus road trip from West Hollywood to Las Vegas for WWDMagic. 20+ influencers and celebrities wore and tagged @vocalapparel across 126 social posts, generating 65,912,980 in total reach and 5,594 photos and videos. The campaign drove authentic lifestyle content from fashion influencers, tastemakers, and celebrities documented for a new HBO television show.

19 niche woodworking, refinishing, and DIY profiles — 68 posts, 60 UGC assets at $19.14 CPM.

25 approved creators from 399 applicants — 181 posts, 21 profiles, $225,955 media value, 3.7M reach. 1 celebrity activation adding 1.1M. 13,745 outreach contacts.

74,715 outreach contacts, 287 approved creators — 123 profiles, 581 posts, $158,705 media value, $107,764 UGC value.

102 profiles — 371 posts, 319 UGC assets, $127,400 post value, $212,350 UGC value.

112 profiles from 317 opt-ins — $52,921 media value, $46,677 UGC value, $194,600 post value.

102 profiles from 233 opt-ins — 335 posts, 272 UGC assets, $59,499 media value, $46,197 UGC value at $1.96 CPM.

121 profiles — 384 posts, 321 UGC assets, $51,173 media value, $62,744 UGC value, $159,950 post value at $2.82 CPM.

73 profiles — $102,249 media value, $40,217 UGC value, $102,900 post value. Strong seasonal virality.

56 profiles from 177 opt-ins — 272 posts, 211 UGC assets, $67,232 media value, $43,075 UGC value.

28 profiles from 98 opt-ins — 88 royalty-free UGC assets, $47,200 UGC value, $33,900 post value.

40 profiles from 146 opt-ins — 135 UGC assets, $70,850 UGC value, $41,100 post value.

51 profiles — 191 posts, 152 UGC assets, $30,025 media value, $30,389 UGC value, $80,800 post value at $3.96 CPM.

46 profiles from 139 opt-ins — 142 UGC assets, $85,300 UGC value, $49,200 post value.

54 profiles from 121 opt-ins — 237 posts, 190 UGC assets, $94,743 media value, $46,260 UGC value.

104 approved creators from 13,057 outreach contacts — 178 media posts, 30 profiles, $36,576 media value, $27,179 UGC value.

75 profiles from 172 approved — 321 posts, $54,572 UGC value outperforming $47,198 earned media. 1.8M reach, $101,770 total value.

39 profiles from 70 opt-ins — 150 posts, 122 UGC assets, $31,444 media value, $23,849 UGC value.

60 profiles from 183 opt-ins — 205 posts, 145 UGC pieces, $25,887 UGC value, $53,100 post value.

39 profiles from 52 opt-ins — 151 posts, 124 UGC assets, $23,088 UGC value, $24,251 media value.