LaunchPreneur, Inc. is a Delaware corporation with its principal place of business at 284 East Lake Mead Parkway, Suite C160, Henderson, Nevada 89015 ("LaunchPreneur," "we," "us," or "our"). We operate through our ViralBrand and The McCord List divisions.
This Policy applies to personal information we collect through:
What this Policy does not cover
This summary is for convenience only. The full Policy below controls.
The categories below use the classifications set out in the California Consumer Privacy Act ("CCPA"). We have collected the following categories in the preceding twelve (12) months.
| Category | Examples | Collected? |
|---|---|---|
| A. Identifiers | Name, postal address, email address, telephone number, social media handles, account name, IP address, unique device or advertising identifiers | Yes |
| B. Customer records (Cal. Civ. Code § 1798.80(e)) | Name, address, telephone number, payment card or bank account details, taxpayer identification number for creator payouts | Yes |
| C. Protected classifications | Age or age range, gender, and similar attributes, where provided voluntarily or reported by a platform as audience demographics, for audience-fit purposes | Yes (limited) |
| D. Commercial information | Services purchased or considered, campaign participation history, gifting suite selections, affiliate sales and commissions, billing records | Yes |
| E. Biometric information | Faceprints, voiceprints | No |
| F. Internet or network activity | Pages viewed, links clicked, referring URLs, session duration, email opens and clicks, programs viewed on our Apps, interactions with our advertisements | Yes |
| G. Geolocation data | Approximate location inferred from IP address | Yes (approximate only) |
| H. Sensory data | Photographs, video, and audio submitted as campaign content; recordings of calls or meetings where permitted and disclosed | Yes |
| I. Professional information | Job title, employer, business contact details; creator rate cards and representation | Yes |
| J. Education information | Non-public education records | No |
| K. Inferences | Audience-fit, brand-alignment, authenticity, and performance scores we generate about creators; marketing segments | Yes |
| L. Sensitive personal information | See Section 6 | Yes (limited) |
We collect a limited amount of sensitive personal information: taxpayer identification numbers from creators and contractors we pay, account login credentials where you create an account, and payment or bank details used to pay us or to be paid by us.
We use it only to provide the services requested, for security and fraud prevention, and to comply with law. We do not use it to infer characteristics about you, and we do not sell or share it for cross-context behavioral advertising.
| Recipient category | What they receive | Why |
|---|---|---|
| Service providers and contractors | Categories A, B, D, F, G, H, I, K and limited L | Hosting, CRM, email and SMS delivery, analytics, payments and payouts, fulfillment, accounting, legal, insurance, support |
| Brand clients | Categories A, D, F, H, I, K, limited as described in Section 8 | To deliver and report on the campaign the client engaged us for |
| Creators and program participants | Categories A and D relating to client brands | To enable campaign participation and fulfillment |
| Advertising and analytics partners | Categories A (online identifiers), F, G | Advertising measurement and targeted advertising. See Section 8.4. |
| Professional advisors | Any category, as needed | Legal, accounting, audit, and insurance advice |
| Corporate transaction counterparties | Any category | Merger, acquisition, financing, reorganization, or sale of assets |
| Government and legal | Any category | To comply with law or legal process, and to protect rights, safety, and property |
Disclosure to brand clients is subject to Section 8. Aggregate and de-identified campaign reporting is not subject to that limitation.
8.1 We do not sell personal information. We do not sell personal information for monetary or other valuable consideration. We do not sell or share the personal information of consumers we know to be under sixteen (16) years of age.
8.2 We do not hand over our creator database. Our creator and prospect database is our own asset. We do not sell, rent, license, or transfer it, or any record within it, to brand clients or other third parties, except as described in Section 8.3.
Brand clients engage us for services, not for data. A client may use our platform directly, or have us run identification, outreach, and campaign management on its behalf. Either way, creator information is accessed inside our platform. Clients are contractually prohibited from downloading, exporting, copying, or retaining creator information except as described in Section 8.3, and client access ends when the engagement ends.
8.3 How creator information reaches a brand. It depends on what the creator chooses to do:
In every case we keep our own record, and the creator remains free to work with any brand on any terms. Nothing in this Policy gives any brand exclusive rights in a creator or in a creator's information. Being included in an outreach list, or receiving or opening a message from us, is not an opt-in.
8.4 Advertising and analytics technologies. We use advertising and analytics technologies, including those provided by Meta and Google, that collect online identifiers and browsing activity for advertising measurement and retargeting. Under some state laws this may be considered "sharing," "targeted advertising," or a "sale." The categories involved are online identifiers (Category A), internet activity (Category F), and approximate location (Category G). To limit this, use the controls described in Section 9.
We and our partners use cookies, pixels, tags, and similar technologies to operate our Sites and Apps, remember preferences, measure performance, and deliver advertising.
You can manage or block cookies through your browser settings. You can opt out of certain interest-based advertising through the Digital Advertising Alliance at optout.aboutads.info and the Network Advertising Initiative at optout.networkadvertising.org, and through the ad settings in your Meta and Google accounts. Mobile and connected-TV devices generally offer a setting to limit ad tracking. For further help, contact us at [email protected].
Our Sites do not currently respond to "Do Not Track" signals or detect opt-out preference signals such as Global Privacy Control. Please use the controls described in Section 9.
We do not sell, rent, lease, share, release, trade, or otherwise disclose mobile telephone numbers, SMS opt-in information, or text-messaging consent to any third party or affiliate for that party's own marketing or promotional purposes. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Information may be shared with the messaging platforms and service providers that deliver our messages, solely to deliver the messages you have asked to receive.
Consent. We send marketing text messages only to people who have opted in, through sign-up forms on our Sites, campaign pages, and program registrations. Consent to receive marketing texts is not a condition of any purchase or of participation in any Program.
Our marketing emails include an unsubscribe link, and you can also unsubscribe by contacting [email protected]. We honor unsubscribe requests as required by law. You may still receive transactional messages, such as contract, payment, and shipment notices.
13.1 Our role. For our creator database, LaunchPreneur is the "business" under the CCPA and the "controller" under similar laws, and this Policy governs that information — whether or not you have ever worked with us.
13.2 What we hold. Social media handles, follower and engagement metrics, platform-reported audience demographics, content categories and samples, rate information, representation details, campaign history, and the scores described in Section 17.
13.3 Where it comes from. From you; from social media platforms and public sources; from licensed creator-discovery and analytics tools; and from talent representatives.
13.4 Contact from us. Our outreach identifies who we are and gives you a way to opt out of further contact. This Policy is available at any time on our Sites. You may ask us to stop contacting you, or to remove your record from our database, by contacting [email protected].
13.5 How it's used and shared. We use this information to match creators with brand campaigns, market opportunities to you, administer participation, pay you, and report results to the brand involved. Section 8.3 describes what a brand receives.
13.6 Payment information. If we pay you, we collect the tax and payment information needed to do so. See Section 6.
13.7 Content. Content you create for a campaign is governed by our Creator Terms at viralbrand.com/creator-terms, not by this Policy.
13.8 Records we keep. If you ask us to delete your information, we may keep a limited record of past campaign participation where needed for legal, tax, or advertising-disclosure obligations, or to establish, exercise, or defend legal claims.
| Our creator database | Information we process for a client | |
|---|---|---|
| What | Creator and prospect profiles, metrics, scores, outreach and campaign history | Customer lists and audience data a brand client supplies to us |
| Our role | Business / controller | Service provider / processor |
| Whose policy governs | This Policy | The client's privacy policy |
When we process information a client supplies, we act on the client's instructions, use it only to perform our services for that client, do not sell or share it, and do not combine it with our creator database except as permitted by law. If you contact us about information we hold for a client, we will refer you to that client.
Campaign landing pages and collaboration hubs we operate under a client's brand are covered by the client's privacy policy unless the page states otherwise.
We do not disclose to any third party information that identifies you as having requested or obtained specific video materials or services from The McCord List, except with your separate written consent, to law enforcement under a valid warrant, subpoena, or court order, as incident to the ordinary course of business, or as otherwise permitted by the Video Privacy Protection Act, 18 U.S.C. § 2710.
We destroy such information as soon as practicable, and no later than one year after it is no longer necessary for the purpose for which it was collected, unless law or a pending request or proceeding requires otherwise.
Our gifting suite and related gifting programs offer participating creators complimentary products and experiences. Because participation involves providing personal information to us, these programs may be considered a "financial incentive" under California law. This Section is our notice of that incentive.
We use software and statistical models to score creators on matters such as predicted performance, brand alignment, audience authenticity, and brand safety. Scores inform our recommendations; they do not by themselves decide whether a creator is selected, and the brand makes the final choice. We do not use automated processing to make decisions with legal or similarly significant effects, such as in credit, housing, insurance, education, or health care.
You may contact us with questions about scoring or to correct inaccurate information.
Some campaigns involve products such as skin care, dental, supplements, fitness, or telehealth. Participating in or expressing interest in such a campaign may, under some state laws, be treated as consumer health data. We use this information only to operate the campaign, share it only with the brand running the campaign and our service providers, and do not sell it. We do not use geofencing around health care facilities. Where applicable law requires consent before other sharing, we obtain it.
We keep personal information only as long as reasonably necessary for the purposes in this Policy, taking into account the nature of our relationship with you, whether you remain active in our Programs or communications, and our legal, tax, and contractual obligations. In particular:
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No system is completely secure, and we cannot guarantee absolute security. If a security incident affects your personal information, we will provide notice as required by law.
Depending on where you live, and to the extent applicable law grants them, you may have the right to:
These rights are subject to exceptions and verification under applicable law.
Regardless of where you live, you may unsubscribe from our marketing at any time and ask us to remove your record from our creator database, and we will honor both.
Email [email protected], or write to LaunchPreneur, Inc., 284 East Lake Mead Parkway, Suite C160, Henderson, NV 89015. Please describe your request and include the email, phone number, or social handle associated with your records.
We may need to verify your identity before acting, and may require written authorization if an agent submits a request for you. We respond within the timeframes required by applicable law. If we decline a request, we will explain why and, where the law provides an appeal, how to appeal. We may decline requests where a legal exception applies.
Shine the Light. We do not disclose personal information to third parties for their own direct marketing purposes.
California minors. California residents under 18 who are registered users of our Sites may request removal of content they have publicly posted by contacting [email protected]. Removal may not be complete where content has been reposted by others or where law requires retention.
Notice at collection. Sections 3, 5, 6, 8, and 19 together constitute our notice at collection.
Residents of states with consumer privacy laws may have rights under those laws, as described in Section 21. Texas and Oregon residents: we may disclose identifiers, internet activity, and approximate location to advertising and analytics partners as described in Section 8.4. Nevada residents: we do not sell covered information as defined by Nev. Rev. Stat. § 603A.340.
Our Sites, Apps, Programs, and Services are intended for adults. We do not knowingly collect personal information from children under 13, and will delete it if we learn we have. We do not knowingly sell or share the personal information of anyone under 16. Where a creator under 18 participates in a campaign, we require a parent or legal guardian to agree on the creator's behalf. Parents or guardians may contact [email protected] with any concerns.
We are based in the United States and our Services are directed to the United States. Because we identify creators from public social media profiles, our outreach may occasionally reach people outside the United States. Information you provide is processed in the United States, where privacy laws may differ from those in your country.
If the GDPR or UK GDPR applies, we rely on contract performance, our legitimate interests, legal obligations, or consent, and you may have rights of access, correction, erasure, restriction, portability, and objection, and the right to complain to your supervisory authority. To exercise them, or to be removed from our database, contact [email protected].
Our Sites and communications link to and embed content from third parties we do not control, and whose privacy practices we are not responsible for. Interacting with embedded content may let that third party collect information about you.
We may update this Policy from time to time. We will post the updated Policy with a new "Last Updated" date and, where required by law, provide additional notice.
LaunchPreneur, Inc.
284 East Lake Mead Parkway, Suite C160
Henderson, Nevada 89015
Email: [email protected]
Phone: [[BUSINESS PHONE NUMBER]]