Dr. Melaxin Clean BeautyTikTok Shop
Grassroots creator army seeding the hero product. Product seeding became an always-on affiliate engine. Creators drove sales, UGC compounded.
#1
Beauty Brand on TikTok Shop
Proof
The PlaybookIs Proven.
Twenty-five years, thousands of campaigns, and the studio executives and Fortune 100 marketers who ran them — on the record. Founder-led, senior-strategist run.
40M+
Creator database
2M+
Active network
1,000s
Campaigns & activations run
25 Yrs
Building viral brands
The Plays
Six campaigns. Six categories. The same engine.
TikTok ShopNational Launch
TikTok hired ViralBrand as official partner and agency of record for the U.S. launch — activating 20,000+ grassroots creators.
20K+
Creators — Agency of Record
Chick-fil-A20-Year Partnership
Two decades as creator and social marketing partner — from under $1B to ~$25B annual revenue. Beat McDonald’s for #1 for the first time in 50 years.
$25B
Revenue — #1 in America
The ChosenEntertainment
Built and run the affiliate network of 10,000+ grassroots and pro creators — the largest fan-fuelled activation engine of its kind.
$150M+
Theatrical — #1 on Prime Video
KeVitaLaunch to Exit
Affiliate network of LA wellness and lifestyle creators already living the brand. Authentic advocacy compounded into category dominance.
Acquired
by PepsiCo
The PurgeUniversal / Blumhouse
A viral influencer campaign that blurred the line between fiction and reality on a $3M film industry forecasts had opening under $10M.
$500M+
Franchise
Also in the playbook: House of David — 5,000+ creators, 44M+ viewers, #1 on Prime Video · The Passion of the Christ — $610M+ box office · Promise Cosmetics — 3.9M reach, 62 activations · Seychelles — double the sales, +71% impressions
Want a result like these? We’ll map the play for your brand.
Book A Strategy Call →What industry leaders say
The Kings of Influencer and Viral Marketing.
Frank Yablans
CEO, Paramount and MGM Studios
“ViralBrand are the pioneers of the creator economy — they were doing influencer marketing before it had a name. They speak to my class at UCLA, and I’ve worked with them on several film projects. These guys are the true top guns.”
Stephan Manpearl
VP Distribution (former), Paramount Pictures · Professor, UCLA
“ViralBrand’s been a trailblazer for some of Disney’s most iconic campaigns.”
Jeffrey Schwartz
VP Corporate Affairs, The Walt Disney Company
“ViralBrand are the rock stars of helping brands make emotional connections and lifelong loyal fans.”
Jody Dreyer
SVP Marketing, Disney
“Rick and his team have done a stellar job bringing a viral boost to our most strategic initiatives. Walmart has a lot of agencies, but ViralBrand stands out.”
Aaron Tucker
Sr. Digital Manager, Walmart
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“ViralBrand makes it happen. They’re the real deal.”
David Salyers
SVP Marketing, Chick-fil-A
“We are correlating double the sales and a 71% increase in impressions for Seychelles, due to ViralBrand activations.”
Mara Bartholomew
Digital Marketing Manager, Seychelles
“They’re masterful. All the brands they touch… GROW.”
Matt Hall
CMO, Pacific Dental Services
“Working with Rachel McCord and her team has been a game changer for the MAGIC event — helping thousands of fashion retailers and brands evolve their businesses.”
Kelly Helfman
President — COTERIE | MAGIC | PROJECT, Informa Markets
“ViralBrand drives sales and brand awareness like no other.”
Ashley Thompson
VP, BURST Oral Care
“ViralBrand does the best job earning media of any agency I’ve ever seen.”
Chris Sariego
CMO, Family Theater
“Rick Schirmer is a genius.”
Scott Beck
Founder of Blockbuster, Einstein Bagels, and Gloo
See all endorsements
“From the moment I met Rachel McCord I knew I met a power player. She and her team always deliver above and beyond. The real deal.”
Don Pietranczyk
VP Experience & Education, MAGIC | Informa Markets
“Thank you for your partnership. It makes us feel like we’re all part of the same team, and I deeply appreciate that.”
Karla Hogue
VP Digital Marketing, UP Entertainment
“They’re superheroes for launching ideas.”
Jeff Henderson
Manager, Chick-fil-A Marketing
“ViralBrand’s campaigns and programs are so successful!”
Rodney Bullard
VP Public Affairs, Chick-fil-A
“ViralBrand’s drive and enthusiasm is like no other.”
Jennifer Payne
VP Diversity & Inclusion, Mercedes-Benz
“ViralBrand has a unique gift to sell products in the social media universe.”
Daniel Cobb
CEO, DBA Worldwide
“Working with ViralBrand is simply a joy, in every sense.”
Caroline Chambers
VP, Mealthy
“ViralBrand understands how to make your brand shine.”
Tiana Marie Dragos
Appliance Parts Pros
“Rick Schirmer is the master!”
Jorge Guimaraes
Founder, Blackhouse MMA
“They definitely know what they’re doing when it comes to building a brand. But their heart to serve others is even more impressive!”
Diana Madison
Co-Founder, Obsev Studios
“The Tony Robbins of the influencer space.”
Mia Melissa Agahill
Creator
Brands We’ve Built Viral For
Let’s add your brand to the playbook.
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