Proof
The Playbook Is Proven.
Twenty-five years, thousands of campaigns, and the studio executives and Fortune 100 marketers who ran them — on the record. Founder-led, senior-strategist run.
40M+
Creator database
2M+
Active network
1,000s
Campaigns & activations run
25 Yrs
Building viral brands
| Campaign | The Play | Result |
|---|---|---|
| Dr. Melaxin Clean Beauty · TikTok Shop | Grassroots creator army seeding the hero product. Product seeding became an always-on affiliate engine. Creators drove sales, UGC compounded. | #1 Beauty Brand on TikTok Shop |
| TikTok Shop · National Launch | TikTok hired ViralBrand as official partner and agency of record for the U.S. launch — activating 20,000+ grassroots creators. | Agency of Record 20,000+ Creators |
| Chick-fil-A · 20-Year Partnership | Two decades as creator and social marketing partner — from under $1B to ~$25B annual revenue. Beat McDonald’s for #1 for the first time in 50 years. | $25B Revenue #1 in America |
| The Chosen · Entertainment | Built and run the affiliate network of 10,000+ grassroots and pro creators — the largest fan-fuelled activation engine of its kind. | $150M+ Theatrical #1 on Prime Video |
| KeVita · Launch to Exit | Affiliate network of LA wellness and lifestyle creators already living the brand. Authentic advocacy compounded into category dominance. | Acquired by PepsiCo |
| The Purge · Universal / Blumhouse | A viral influencer campaign that blurred the line between fiction and reality on a $3M film industry forecasts had opening under $10M. | $500M+ Franchise |
Also in the playbook: House of David — 5,000+ creators, 44M+ viewers, #1 on Prime Video · The Passion of the Christ — $610M+ box office · Promise Cosmetics — 3.9M reach, 62 activations · Seychelles — double the sales, +71% impressions
Want a result like these? We’ll map the play for your brand.
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“The Kings of Influencer and Viral Marketing.”
“ViralBrand are the pioneers of the creator economy — they were doing influencer marketing before it had a name. They speak to my class at UCLA, and I’ve worked with them on several film projects. These guys are the true top guns.”
“ViralBrand’s been a trailblazer for some of Disney’s most iconic campaigns.”
“ViralBrand are the rock stars of helping brands make emotional connections and lifelong loyal fans.”
“Rick and his team have done a stellar job bringing a viral boost to our most strategic initiatives. Walmart has a lot of agencies, but ViralBrand stands out.”
“ViralBrand makes it happen. They’re the real deal.”
“We are correlating double the sales and a 71% increase in impressions for Seychelles, due to ViralBrand activations.”
“They’re masterful. All the brands they touch… GROW.”
“Working with Rachel McCord and her team has been a game changer for the MAGIC event — helping thousands of fashion retailers and brands evolve their businesses.”
“ViralBrand drives sales and brand awareness like no other.”
“ViralBrand does the best job earning media of any agency I’ve ever seen.”
“Rick Schirmer is a genius.”
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“From the moment I met Rachel McCord I knew I met a power player. She and her team always deliver above and beyond. The real deal.”
“Thank you for your partnership. It makes us feel like we’re all part of the same team, and I deeply appreciate that.”
“They’re superheroes for launching ideas.”
“ViralBrand’s campaigns and programs are so successful!”
“ViralBrand’s drive and enthusiasm is like no other.”
“ViralBrand has a unique gift to sell products in the social media universe.”
“Working with ViralBrand is simply a joy, in every sense.”
“ViralBrand understands how to make your brand shine.”
“Rick Schirmer is the master!”
“They definitely know what they’re doing when it comes to building a brand. But their heart to serve others is even more impressive!”
“The Tony Robbins of the influencer space.”
Brands We’ve Built Viral For
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