We get thousands of creators talking about your brand. One method, four engines, and two ways in: a Spotlight Campaign or a Signature Campaign.
Compare the two campaigns · Join the free Thursday masterclass
The problems we solve.
Working with creators is hard before the first post ever goes up. You have to find the right people, work out who is real, and decide who to activate. We do that for you, and we bring you into our whole network.
| The problem | How we solve it |
|---|---|
| You don't know who the right creators are, or which ones are real. | We find niche-aligned creators and tastemakers, build a new list for every campaign, and vet everyone who responds. |
| Do-it-yourself creator software costs around a couple of thousand dollars a month, needs someone hired to run it, and can take months to reach creators at scale. | Our team and our own platform do the work, and get in weeks what can take months on your own. |
| Once creators opt in, you don't know which ones to activate. | Responders come back ranked, best fit first, so you know exactly who to activate. |
| Most agencies go back to the same stable of influencers. | We reach out to thousands of creators, and bring you into our whole viral network. |
Four engines.
One method runs every campaign. Start with the first engine on its own, or run all four.
Mass outreach
We build a new list for your campaign and reach out to thousands of creators in your niche. They hear about your brand directly, which is awareness in its own right.
Organic activations
A major grassroots outreach. Hundreds of grassroots influencers, mostly nano and micro, post for product, access or a small bonus. It is built for product seeding and awareness.
Paid partnerships
Professional creators and celebrities, paid at their rate. A few names your niche already respects and loves. Their endorsement is a trust signal that gets the grassroots influencers excited to join.
Amplification
The best posts from the campaign, run as paid ads so they reach further.
What major scale looks like.
| Your campaign fee | Your targets |
|---|---|
| $25,000 | 2.5 million potential reach and 100 posts |
| $50,000 | 5 million potential reach and 200 posts |
| $100,000 | 10 million potential reach and 400 posts |
Reach and post figures are targets, delivered on a best-efforts basis. Potential reach counts each creator once. Posts include Stories.
Side by side.
The ViralBrand Spotlight Campaign
What you get
- ✓Build your own creator list. A dedicated email about your brand, sent to 7,500 tastemakers and creators in your niche.
- ✓Want creators? Responders come to you triple-vetted and ranked. Their contacts are yours to keep.
- ✓Want customers? The email links straight to your offer.
- ✓A report of who opened, who clicked and who responded.
- ✓A feature in our monthly themed Spotlight email to our wider creator network.
- ✓Customer service and support.
You're also invited
To be a guest on ViralBrand TV, to our events at our creator studio on a major Hollywood studio lot, MBS Media Campus, and to sponsor our celebrity and creator events there.
The ViralBrand Signature Campaign
What you get
- ✓A grassroots campaign at major scale. Thousands of creators reached, and hundreds of grassroots influencers posting around your date.
- ✓A few big names to signal trust. Paid partnerships with professional creators and celebrities your niche respects, so the grassroots influencers get excited to join.
- ✓Targets for every $10,000: 1 million potential reach and 40 posts.
- ✓The Story gate. To qualify, every creator shares an Instagram Story of your choice from your feed. Nobody receives product or access until that Story is live.
- ✓A collaboration hub and CRM, included. Built and managed by us: a branded creator site, offer pages for each tier of creator, and every creator tagged by what they did.
- ✓A weekly report and one strategy session a month.
- ✓Paid partnerships and amplification run on a separate budget you set, and you approve each partner.
Only want a celebrity or professional creator partnership? We run those as a standalone Celebrity Campaign too. Ask us on your call.
Which one is yours?
| Compare | Spotlight Campaign | Signature Campaign |
|---|---|---|
| Best for | Emerging brands, local businesses, agencies, and brands that want to build their own creator network | A major product launch or a major brand launch. Established or emerging, with a significant budget and the goal of putting the brand on the map |
| Primary goal | Build your own creator list, or put your offer in front of the right tastemakers | Go viral at major scale: buzz, reach and engagement around your launch |
| Other benefits | Brand awareness among tastemakers in your niche, creator contacts you keep, and a place in our network | Brand awareness, social proof, user-generated content, social sharing, engagement, a lift with the algorithm, and visibility when people search for you on social |
| What you keep | Every creator who opts in. We export them to you if you move on | Every creator who opts in, tagged in a hub and CRM we build and manage for you. We export them to you if you move on |
Reach and post figures are targets, delivered on a best-efforts basis. Potential reach is the combined followers of everyone who posted, each creator counted once.
A campaign that leaves you with a network.
A Signature Campaign jumpstarts a flywheel you can keep turning. We build and manage your collaboration hub and your CRM as part of the work, so the creators who join become the start of your own ambassador network, affiliate network and creator partnerships.
We build and run your hub
A branded resource site for your creators, offer pages for each tier of creator, and a CRM that tags everyone by what they did. It is included in every Signature Campaign, and our team runs it for you.
The creators are yours
Every creator who opts in is yours, on a Spotlight Campaign or a Signature Campaign. If you move on, we export them to you.
Stay active between launches
We recommend moving to Spotlight Campaigns to keep your network warm, at 20% off each month. If you pause, your hub stays intact for when you come back.
A Spotlight Campaign does this in a simpler way. We don't build a hub for you; we bring you the opt-ins.
The ViralBrand Masterclass.
Want to learn more first? Join us live every Thursday at 11 am Pacific. We walk through how we build viral brands, and each week has a theme: a timely moment like the holidays, Mother's Day or Father's Day, a trend, or lessons from our campaigns. It is entirely free.
It starts with a conversation.
Answer a few short questions and pick a time. On the call we'll work out which campaign fits, then send a plan you can sign.