How to get thousands of creators talking about your brand, without paying for every post.
One free hour, live online, with ViralBrand founder Rick Schirmer. The method, the four engines, and the two ways a brand gets in, with prices. A new theme every week. Live from our creator studio in Manhattan Beach.
Live online. Join from anywhere, on your computer or phone. Recording sent to everyone who registers.
How to go viral for the holidays.
- How to get onto the gift guides creators publish for their own followers
- How to get gifting influencers posting before the holidays
- Why the holidays give creators a date and a reason to post
Same method every week. New theme every Thursday.
Save your seat for this Thursday.
Live online at 11am Pacific · Free · Bring your questions
You'll get a confirmation, a calendar invite, and a reminder Thursday morning. Can't make it live? Register anyway and we'll send the recording.
One hour. The whole picture.
We have run this method since 2010. On Thursday, we'll show you exactly how it works. Each week has a theme: a timely moment, a trend, or lessons from our campaigns.
Going viral is a moment. A viral brand is a system.
- What 25 years of campaigns taught us about how brands actually go viral
- Why organic comes first, and where paid fits
- Why a campaign needs a date and a reason for creators to take part
- Why we build a new creator list for every campaign
The four engines.
- Mass Outreach: reaching tastemakers, influencers, creators and celebrities with audiences in the tens of thousands, hundreds of thousands and millions
- Organic Activations: grassroots influencers posting in their own voice, for product or access
- Paid Partnerships: a few well-chosen professional creators and celebrities as a trust signal
- Amplification: running the best posts as paid ads through the creator's own account
- How we triple vet every creator
- The Story gate: creators share an Instagram Story of your choice before they receive product or access
Two ways in, and which one is yours.
- The Spotlight Campaign: 7,500 targeted emails to vetted creators in your niche, $4,995
- The Signature Campaign: all four engines planned for you, from $25,000
- Who each one is for
- Open Q&A
The numbers we walk through live.
Typical ranges from past ViralBrand campaigns. Results vary by offer, niche and audience.
Moments from our events at our creator studio at MBS Media Campus in Manhattan Beach: the celebrities and creators in our network. See all 52 photos →
You'll walk away knowing:
- ✓How gifting works, and what it really costs
- ✓How the Story gate gets creators to post
- ✓How to time a campaign around a launch, a season or a date
- ✓How to tell whether your product is a fit for creators
- ✓What a campaign costs, with real prices
- ✓Every creator who opts in to your campaign is yours to keep
Who this is for.
Come Thursday if you:
- Have a launch, an opening, a season or a date coming up
- Want creators talking about your brand without buying posts one at a time
- Want buzz, reach and engagement at scale
- Run an agency and want this for a client
Skip it if you:
- Measure success only by tracked sales
- Want a guarantee of results
Rick Schirmer. A pioneer of influencer and viral marketing.
For 25 years Rick has built the creator campaigns behind some of the biggest brands in the world. Every Thursday he teaches the method, live.
- Thousands of influencer and viral campaigns for top brands
- Agency of record for the U.S. launch of TikTok Shop, with 20,000+ creators
- The Chosen: an affiliate network of 10,000+ creators
- A 20-year partnership with Chick-fil-A
- Campaigns for Disney, Warner Bros., Universal, Paramount and Samsung
- Founded PartnersHub, one of the first influencer platforms, which was acquired and grew into Gloo, now listed on Nasdaq
Co-founder of ViralBrand and The McCord List with Rachel McCord.
Not ready for a call. Ready to learn.
Live online every Thursday, 11am Pacific. One hour. Free.
Ready now? Book a strategy call
