One method. Four engines. Two ways in.
How we get thousands of creators talking about your brand.
How a campaign runs.
Strategy call
We agree the goal and pick the campaign.
Your plan
You get a written plan with the goal, the audience, the timeline and the targets. You sign it.
Kickoff
We hold a kickoff call within five business days of signing. For a Signature Campaign the build takes about two weeks.
Find and vet
You approve the audience criteria. ViralBrand Intelligence™ finds the creators and triple vets them. You are welcome to spot-check.
Outreach
Mass outreach goes to the vetted list. Creators opt in.
Activation
Grassroots influencers post in their own voice. For paid partnerships, you approve the list and the budget before we reach out, and we activate once a partner is secured within budget.
Weekly report
You see results every week, and a wrap report at the end.
Four engines.
One method runs every campaign. Start with the first engine on its own, or run all four.
Mass outreach
- Not ordinary outreach. We reach tastemakers, influencers, creators and celebrities.
- Audiences in the tens of thousands, hundreds of thousands and millions of followers.
- Every creator is vetted before we send.
- High value and high impact: your brand lands in front of the people who move culture.
Organic activations
- A major grassroots outreach, built for product seeding and awareness.
- Hundreds of grassroots influencers, mostly nano and micro.
- They post for product, access or a small bonus.
Paid partnerships
- Professional creators and celebrities, paid at their rate.
- A few names your niche already respects and loves.
- Their endorsement is a trust signal that gets the grassroots influencers excited to join.
Amplification
- The best posts from the campaign, run as paid ads.
- Paid ads run through the creator's own account, so the strongest content reaches further.
The Spotlight Campaign runs engine 1. The Signature Campaign plans all four.
Three groups. Three different jobs.
Grassroots influencers on the organic side. Professional creators and celebrities on the paid side.
Real fans and niche voices whose posts read like a friend's recommendation, not an ad.
One post is a whisper. A thousand is a movement.
Grassroots at scale is ViralBrand's specialty.
Reach, storytelling and professional polish. Trusted voices your niche already respects, approved by you.
Cultural weight that moves well beyond your core fan base. A few well-chosen names that tell everyone else the brand is worth their attention.
Trust from the grassroots. Reach and cultural weight from professional creators and celebrities.
Different tools, different jobs. One campaign.
Organic and paid: different tools, different jobs.
A Signature Campaign plans both. Each does a job the other cannot.
A campaign that leaves you with a network.
A Signature Campaign jumpstarts a flywheel you can keep turning. We build and manage your collaboration hub and your CRM as part of the work, so the creators who join become the start of your own ambassador network, affiliate network and creator partnerships.
We build and run your hub
A branded resource site for your creators, offer pages for each tier of creator, and a CRM that tags everyone by what they did. It is included in every Signature Campaign, and our team runs it for you.
The creators are yours
Every creator who opts in is yours, on a Spotlight Campaign or a Signature Campaign. If you move on, we export them to you.
Stay active between launches
We recommend moving to Spotlight Campaigns to keep your network warm, at 20% off each month. If you pause, your hub stays intact for when you come back.
A Spotlight Campaign does this in a simpler way. We don't build a hub for you; we bring you the opt-ins.
The brands going viral right now aren't lucky. They activated the right networks of real humans.
